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Agenda
- 9:00 AM – 9:50 AM
Registration and Morning coffee
- 9:50 AM – 10:00 AM
Welcome and introduction to EcommerceCamp
- 10:00 AM – 10:30 AM • Session #1
Not Another Chatbot: Wiring AI Into Magento, HubSpot and Klaviyo
Everyone’s demoing AI. Fewer people have it plugged into live order, CRM, and email data. I’ll walk through the integration stack we built at Luxury Flooring, what it actually does day to day across departments, where it saved real hours — and the failures, including a prompt-injection incident we discovered on our own checkout while an AI agent was browsing it.
Andrew Afonin
Head of Digital Innovation, UK Trade Furnishings Limited
Andrew Afonin leads technology and digital transformation at UK Trade Furnishings, the company behind Luxury Flooring — one of the UK’s largest online flooring retailers, serving over 100,000 homes.
SPEAKER INVITED BY
SPEAKER INVITED BY
- 10:30 AM – 11:00 AM • Session #2
How We Automated Our Company Processes with AI
Roger Firth
Managing Director, A & E Leisure
Roger Firth is Managing Director of A&E Leisure, where he has grown a caravan and motorhome service business into an online retailer approaching £4m in annual e-commerce revenue.
- 11:00 AM – 11:30 AM • Session #3
Where Profit Leaks in Google Ads Accounts That Look Healthy
An ecommerce account can pass every health check Google offers and still quietly lose a serious share of its budget — I’ll show where that money actually goes, with numbers from real accounts. Including the leaks that turned out to be deliberate, correct decisions, and why the person running the account is never the one who finds the leak.
Igor Ivitskiy
International Speaker | Founder, Ivitskiy Ads Lab
Igor Ivitskiy is the founder of Ads Lab and a PhD mathematician who has overseen over $770 million in Google Ads spend—ranked #6 in PPCsurvey.com’s Top 50 Most Influential PPC Experts of 2026.
- 11:30 AM – 12:00 PM
Coffee break + visit expert tables
- 12:00 PM – 12:30 PM • Session #4
How we set up self-learning AI agents to drive our business
Eugene Ole
Owner, DroiX
Eugene is the founder and CEO of DroiX, a UK-based technology retailer specializing in unique gadgets, mini PCs, and retro gaming handhelds.
- 12:30 PM – 1:00 PM • Session #5
How we refined a 15K+ SKU catalog with a smart parts finder and AI
James Robinson
Founder, Driftworks
James is the co-owner of the high-performance automotive and drifting parts company Driftworks. They sell specialized aftermarket suspension parts and components worldwide, offering international shipping to customers across the UK, Europe, the USA, and Japan.
- 1:00 PM – 1:30 PM • Session #6
AI Content for Social Media
Vita Shafinska
Founder, GCreators | Star Creative
Vita Shafinska — an influencer with 900K+ followers (Instagram, Facebook, LinkedIn), founder of GCreators, an AI Operating System for Creators, and Star Creative, a marketing agency, official brand ambassador of ElevenLabs, HeyGen, Freepik (Magnific), Gamma and Fotor.
- 1:30 PM – 2:30 PM
Lunch & Round Tables
- 2:30 PM – 3:00 PM • Session #7
AI adoption in ecommerce: how BedKingdom became an AI-first furniture retailer
Ashley Hainsworth
Chairman, Flair Furniture LTD (multi-brand furniture business behind Bed Kingdom)
Ashley started the business in 2011 as a university project with a £400 investment. He has now moved up to chairman to oversee long-term strategy. The executive shuffle supports the group’s ambitious target to reach £100 million in sales and expand into international markets.
SPEAKER INVITED BY
SPEAKER INVITED BY
- 3:00 PM – 3:30 PM • Session #8
What Actually Happens When You Give an Ecommerce Business an AI Coworker
AI tools are now part of everyday work in ecommerce, but moving from occasional use to AI working as a real member of the team is a different step. This session looks at that shift in practice: what changes when AI is built into daily operations, how teams adapt, and where the real value shows up.
SPEAKER INVITED BY
SPEAKER INVITED BY
- 3:30 PM – 4:00 PM
Coffee break + visit expert tables
- 4:00 PM – 4:30 PM • Session #9
How to Make 20,000 Products Visible in AI Search
We have 20,000 products. Optimising every product manually for AI simply isn’t possible. I’ll share how we’re approaching AI visibility at scale, from improving product data and catalogue structure to using feeds, structured data and automation. I’ll also show what we’ve learned about helping AI platforms better understand our products, what actually matters, and where we’re still experimenting.
- 4:30 PM – 5:00 PM • Session #10
25 A/B Tests Every Store Should Run
Adam Forshaw
UX/UI Designer, CRO Expert
Adam has over 20 years’ experience in ecommerce, starting in 2002 by helping to build one of the UK’s largest online retailers of memory cards, PDAs, and sat nav systems. Since then, he’s built his career around UX/UI design and CRO, helping ecommerce brands improve customer experience and drive more sales.
SPEAKER INVITED BY
SPEAKER INVITED BY
Choose Your Ticket
We offer three ticket options for this event
Live Stream Pass
You're busy, but you don't want to miss it-
Live stream on the day
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Live & Replay Pass
You'll want to rewatch the good parts-
Live stream on the day
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Watch every session again, any time
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Access to private WhatsApp community
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In-Person Pass
You're coming to Manchester [Retailers & Brand Owners]-
Physical attendance
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Watch every session again, any time
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Access to private WhatsApp community
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Meet retailers and founders face to face
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Round tables where you actually talk
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Lunch and coffee breaks included
Interested in joining?
Ecommerce Camp is built for active ecommerce professionals. To keep discussions valuable, attendance is limited.
What to expect
Interview-style sessions with merchants
Experience-led insights you won’t find in Chat GPT
A full day in Manchester, 9am–5pm
Live & Replay and In-Person passes include recordings
See Our Camps in Action
Highlights from our past Ecommerce Camp events
Hear From Our Attendees
Reviews from our past Ecommerce Camp events
FAQs
Date: 13 November, 2026
Duration: Full day (9:00 am–5:00 pm)
Format: Manchester • The Lowry Hotel
Active ecommerce founders, brand owners, operators, growth leads, and decision-makers running live ecommerce, including marketplace professionals.
Complete beginners without a live store, or participants focused on sales pitches, lead generation, or promotional talks.
This camp is built for peer-to-peer learning between merchants.
Yes. The camp takes place in person in Manchester, with Q&A, round tables and live case study breakdowns. We also stream the day online and aim to put some of the questions from the stream to our speakers. The more you participate, the more you take away.
Yes! If you choose the Live & Replay Pass and miss any live session, you’ll be able to watch the replay at your convenience, since you get full access to the session recordings.
Once your registration is approved on Eventbrite, you will get a confirmation email. What comes next depends on your ticket. With an In-Person Pass, that email is your entry — on the day of event check in at the registration desk. With a Live Stream or Live & Replay Pass, you will receive the link to the online broadcast, along with joining instructions, closer to the event.