ECOMMERCE EVENT
Ecommerce Camp ’26 Online —
Wrapped
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Agenda
- 9:00 AM – 9:50 AM
Registration and Morning coffee
- 9:50 AM – 10:00 AM
Welcome and introduction to EcommerceCamp
- 10:00 AM – 10:30 AM • Session #1
Not Another Chatbot: Wiring AI Into Magento, HubSpot and Klaviyo
Everyone’s demoing AI. Fewer people have it plugged into live order, CRM, and email data. I’ll walk through the integration stack we built at Luxury Flooring, what it actually does day to day across departments, where it saved real hours — and the failures, including a prompt-injection incident we discovered on our own checkout while an AI agent was browsing it.
Andrew Afonin
Head of Digital Innovation, UK Trade Furnishings Limited
Andrew Afonin leads technology and digital transformation at UK Trade Furnishings, the company behind Luxury Flooring — one of the UK’s largest online flooring retailers, serving over 100,000 homes.
- 10:30 AM – 11:00 AM • Session #2
How We Automated Our Company Processes with AI
Roger Firth
Managing Director, A & E Leisure
Roger Firth is Managing Director of A&E Leisure, where he has grown a caravan and motorhome service business into an online retailer approaching £4m in annual e-commerce revenue.
- 11:00 AM – 11:30 AM • Session #3
Where Profit Leaks in Google Ads Accounts That Look Healthy
An ecommerce account can pass every health check Google offers and still quietly lose a serious share of its budget — I’ll show where that money actually goes, with numbers from real accounts. Including the leaks that turned out to be deliberate, correct decisions, and why the person running the account is never the one who finds the leak.
Igor Ivitskiy
International Speaker | Founder, Ivitskiy Ads Lab
Igor Ivitskiy is the founder of Doctor Ads and a PhD mathematician who has overseen over $770 million in Google Ads spend—ranked #6 in PPCsurvey.com’s Top 50 Most Influential PPC Experts of 2026.
- 11:30 AM – 12:00 PM
Coffee break + visit expert tables
- 12:00 PM – 12:30 PM • Session #4
How we set up self-learning AI agents to drive our business
Eugene Ole
Owner, DroiX
Eugene is the founder and CEO of DroiX, a UK-based technology retailer specializing in unique gadgets, mini PCs, and retro gaming handhelds.
- 12:30 PM – 1:00 PM • Session #5
How we refined a 15K+ SKU catalog with a smart parts finder and AI
James Robinson
Founder, Driftworks
Jame is the co-owner of the high-performance automotive and drifting parts company Driftworks. They sell specialized aftermarket suspension parts and components worldwide, offering international shipping to customers across the UK, Europe, the USA, and Japan.
- 1:00 PM – 1:30 PM • Session #6
AI Content for Social Media
Vita Shafinska
Founder, GCreators | Star Creative
Vita Shafinska — an influencer with 900K+ followers (Instagram, Facebook, LinkedIn) founder of GCreators, an AI Operating System for Creators, and Star Creative, a marketing agency, official brand ambassador of ElevenLabs, HeyGen, Freepik (Magnific), Gamma and Fotor.
- 1:30 PM – 2:30 PM
Lunch & Round Tables
- 2:30 PM – 3:00 PM • Session #7
AI adoption in ecommerce: how BedKingdom became an AI-first furniture retailer
Ashley Hainsworth,
Chairman, Flair Furniture LTD (multi-brand furniture business behind Bed Kingdom)
Ashley started the business in 2011 as a university project with a £400 investment. He has now moved up to chairman to oversee long-term strategy. The executive shuffle supports the group’s ambitious target to reach £100 million in sales and expand into international markets.
- 3:00 PM – 3:30 PM • Session #8
TBD
TBD
Vincent Phan
Founder, 1000 Libraries
Vincent Phan is an author, creative director, social activist, and founder of 1000 Libraries – on a mission to keep libraries and bookshops alive in the 21st.
- 3:30 PM – 4:00 PM
Coffee break + visit expert tables
- 4:00 PM – 4:30 PM • Session #9
TBD
TBD
Vincent Phan
Founder, 1000 Libraries
Vincent Phan is an author, creative director, social activist, and founder of 1000 Libraries – on a mission to keep libraries and bookshops alive in the 21st.
- 4:30 PM – 5:00 PM • Session #10
25 A/B Tests Every Store Should Run
Adam Forshaw
UX/UI Designer, CRO Expert
Adam has over 20 years’ experience in ecommerce, starting in 2002 by helping to build one of the UK’s largest online retailers of memory cards, PDAs, and sat nav systems. Since then, he’s built his career around UX/UI design and CRO, helping ecommerce brands improve customer experience and drive more sales.
Choose Your Ticket
We offer three ticket options for this event
Live Stream Pass
You're busy, but you don't want to miss it-
Live stream on the day
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Live & Replay Pass
You'll want to rewatch the good parts-
Live stream on the day
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Watch every session again, any time
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Access to private WhatsApp community
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In-Person Pass
You're coming to Manchester [Retailers & Brand Owners]-
Physical attendance
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Watch every session again, any time
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Access to WhatsApp community
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Meet retailers and founders face to face
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Round tables where you actually talk
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Lunch and coffee breaks included
Interested in joining?
Ecommerce Camp is built for active ecommerce professionals. To keep discussions valuable, attendance is limited.
What to expect
Interview-style sessions with merchants
Experience-led insights you won’t find in Chat GPT
A full day of online learning from 10am–4pm
VIP members get access to session recordings
Why Ecommerce Camp?
This is not a conference. It’s a working session for doers.
Honest conversations about what actually works in ecommerce
We create space for open, experience-based conversations – real numbers, real challenges, and real lessons, without egos, hype, or selling.
Peer-to-peer discussions, not guru lectures
Every session is built around dialogue, not monologues. You’ll learn alongside founders, operators, and decision-makers who live the same ecommerce realities you do.
Learn from real ecommerce merchants actively running stores
All insights come from people in the trenches – scaling brands, managing teams, solving logistics, and adapting to what’s working right now.
Actionable insights you can apply immediately
This isn’t theory or inspiration for “someday.” You’ll leave with practical ideas, frameworks, and tactics you can test in your business the next day.
Curated audience of serious ecommerce doers
Attendance is intentionally limited to active ecommerce professionals, ensuring high-quality conversations and zero noise.
Live participation, Q&A, and real case sharing
Ask questions, challenge ideas, and dive into real merchant case studies live. The value comes from interaction – not just listening, but participating.
See Our Camps in Action
Highlights from our past Ecommerce Camp events
Hear From Our Attendees
Reviews from our past Ecommerce Camp events
FAQs
Date: 13 November, 2026
Duration: Full day (9:00 am–5:00 pm)
Format: Manchester • The Lowry Hotel
Active ecommerce founders, brand owners, operators, growth leads, and decision-makers running live ecommerce, including marketplace professionals.
Complete beginners without a live store, or participants focused on sales pitches, lead generation, or promotional talks.
This camp is built for peer-to-peer learning between merchants.
Yes. The camp takes place in person in Manchester, with Q&A, round tables and live case study breakdowns. We also stream the day online and aim to put some of the questions from the stream to our speakers. The more you participate, the more you take away.
Yes! If you choose the Live & Replay Pass and miss any live session, you’ll be able to watch the replay at your convenience, since you get full access to the session recordings.
Once your registration is approved on Eventbrite, you will get a confirmation email. What comes next depends on your ticket. With an In-Person Pass, that email is your entry — on the day of event check in at the registration desk. With a Live Stream or Live & Replay Pass, you will receive the link to the online broadcast, along with joining instructions, closer to the event.
Interested in future events?
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