Ecommerce Workshop in Manchester

Ecommerce Workshop Manchester​

Calling all business owners and marketers seeking a competitive edge in the digital marketplace! Join us on Thursday, February 29 in Manchester for the Ecommerce Boost Day —an intensive ecommerce workshop in Manchester meticulously crafted by Ecommerce Camp and partners.

When & Where

Date and time:
Thu, 29 Feb 2024 12:00 – 17:00 GMT

ANS Group Limited
1 Archway Hulme M15 5QJ United Kingdom

This exclusive workshop is your gateway to a powerhouse of insights and strategies, tailor-made to fortify your ecommerce vision for 2024. Here’s what’s in store for you:

Ecommerce Workshop Manchester Agenda

12:00 – 12:15

Registration and coffee

Grab a coffee and connect with fellow workshop participants.


12:15 – 12:30   |   SESSION

How Technologies And AI Will Transform Ecommerce

Learn from the leading ecommerce hosting provider about AI and the technology landscape. Discover the newest trends in the ecommerce market and how it will be transformed in the near future.

Ryan Martin 
Head of Indirect, Ans 

Ryan boasts 10 years of experience in sales and account management. His passion lies in driving digital transformation across all sectors, particularly accelerating innovation within the SMB sphere. 


12:30 – 13:30   |   SESSION

30 Usability Changes You Need to Implement

Discover the 30 game-changing usability tweaks to revolutionize your customer experience.

From seamless navigation to conversion-boosting strategies, unlock the secrets to creating a shopper-friendly platform that drives sales and leaves a lasting impression.

Paul Ryazanov
CEO | MageCloud

Paul is a seasoned ecommerce business analyst and consultant with an impressive 14-year track record, and an acclaimed public speaker, who showcased his expertise at  ConversionConference, PubCon, CloudCon, SFIMA-PubCon. 

13:30 – 14:30   |   SESSION

Ecommerce SEO is evolving - how to prepare for success in 2024

Henry will run an interactive talk on how Ecommerce SEO is evolving and how to prepare for success in 2024. This workshop will include the following topics:

1) The evolving organic SERP landscape – this will cover how to capitalise on the new SERP features that are getting more prominence. 

2) How to best optimise your PLPs – these are the traditional money-makers for SEO, so you need to make sure you optimise the f*** out of them.

3) UGC for ecommerce SEO – how, where, and why you should be leveraging UGC to improve your rankings, traffic, and revenue. 

4) The small things that brands overlook – organic Google shopping, reviews, merchandising etc. 

Henry Smith
Head of SEO, Dark Horse

With over 7 years of experience, Henry is an expert in all things SEO, with an extensive knowledge of content, technical, and digital PR.

14:30 – 15:30   |   SESSION

Mastering Ecommerce PPC: Ethan's Top 5 Strategies for Optimal Performance

Discover key insights and actionable tips to elevate your PPC game, including:

  1. Seasonality Adjustments: Learn how to navigate limited campaigns and optimise campaigns to adapt to seasonal adjustments, ensuring your PPC efforts remain effective year-round.

  2. Best Landing Page Tips: Explore expert advice on crafting high-converting landing pages tailored for Ecommerce Websites. 

  3. Asset Group Splitting Based on Audiences: Uncover the power of audience segmentation and how strategically splitting asset groups can amplify your reach and engagement, maximising the impact of your PPC campaigns.

  4. PMAX Shopping Only / Search & Shopping Only: Delve into the nuances of PMAX Shopping and Search & Shopping Only strategies. Ethan will guide you through their implementation, providing insights into optimising your approach for superior results.

  5. Tackling Automated YouTube Assets: Navigate the complexities of automated YouTube assets, including a unique tip video creation tips, without a video company. Ethan will share valuable insights on overcoming challenges and harnessing the full potential of automated YouTube assets for your Ecommerce PPC campaigns.

Don’t miss this opportunity to gain a competitive edge in the world of Ecommerce PPC with Ethan’s proven strategies and innovative tips. Elevate your digital marketing efforts and watch your business thrive in the online landscape.

Ethan Lambert
PPC Executive | Darkhorse

Ethan is a passionate and creative individual with an undying love for marketing through compelling narratives, gripping emotional connections, and thought-provoking experiences.

15:30 – 16:30   |   SESSION

Email Marketing: Crafting Effective Campaigns That Convert

This hands-on session will cover everything from creating compelling subject lines, to segmenting your audience and measuring success.

Whether you’re a beginner or a seasoned marketer, you’ll leave with the skills to drive results and engage your audience through effective email marketing.

During this workshop, we’ll cover a complete email marketing strategy that allows businesses like yours to accomplish four goals:

• To connect directly with their audience even after they’ve left your website or store
• To nurture leads with education about your products and services
• To make calls to action, like purchasing a product or registering for an event
• To build brand loyalty

You will be able to improve your knowledge on:

a) how to build and segment your audience;
b) crafting a campaign strategy;
c) A/B testing your content;
d) measuring and monitoring your results.

Melanie Day
Head of Ecommerce, Magecloud

Mel has strong experience in crafting and managing email marketing, mainly in the ecommerce sector, over the past 5 years. Mel understands how to get a good ROI, build strong campaigns, and create customer loyalty.

16:30 – 17:00   |  NETWORKING

Networking and discussion

Engage in valuable networking opportunities with industry experts and fellow business owners.

Our Sponsors and Partners

The UK’s leading cloud hosting and security provider.

Digital marketing agency: SEO, PPC, and Paid Social experts.

Top-rated full-service ecommerce agency.

Only 30 spots: Save Yours Now!

As this is a workshop, spots are limited. If you’re interested in attending, we encourage you to register for the event as soon as possible to secure your spot.

For a special discount, please email us at [email protected] .

Ecommerce Workshop in Manchester: Benefits of Attending

    • Learn from the Best: Seasoned industry experts will lead sessions, imparting invaluable insights and actionable advice drawn from their rich experiences in the ecommerce realm.

    • Diverse Perspectives: Network and collaborate with a diverse cohort of business leaders and managers spanning various industries. Gain fresh viewpoints and learn from their successes and challenges in the ecommerce domain.

    • Skills Enhancement: Dive deep into pivotal topics—from website optimization to cutting-edge marketing strategies and superior customer service. Elevate your skill set, equipping yourself to steer your ecommerce venture to success.

    • Stay Ahead of Trends: In a fast-evolving industry, staying abreast of trends is key. Our workshops ensure you’re always updated with the latest in ecommerce, empowering you to make informed decisions.

    • Networking Hub: Forge lasting connections with like-minded professionals in the ecommerce sphere. Build relationships that foster growth, collaboration, and new opportunities.

Participating in our workshops is a direct investment in your business success. Arm yourself with knowledge, skills, and a robust network to drive your business towards unparalleled growth and achievement.

Don’t miss this chance to redefine your ecommerce journey in 2024!

Need specific, targeted advice for your store?

Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!