Ecommerce Fundamentals

The UK has the largest most advanced ecommerce market in Europe with over 60 million users. The global B2B ecommerce market is expected to grow by 18.7% to £9.43 trillion by 2028. Yet despite the sector’s huge growth, there are challenges you need to be ready to face and conquer as you venture into online business if you want a piece of the pie.

Content marketing can be a powerful marketing strategy for growing your ecommerce business. It can help improve your website’s search engine ranking and drive more traffic to your store leading to improved customer engagement and ultimately, more sales. Producing high quality, valuable content for your audience helps your businesses build a strong online presence, establish a competitive advantage in your industry and drive long-term growth and success. To capitalise on the opportunities effective content marketing can offer, you need to define, analyse and understand your target audience and use this knowledge to create a strategic plan that maps out the road to success.

Efficiency is the key to success. Mismanagement of stock, orders and fulfilment, leads to increased costs, slower delivery to customers and higher rate of errors. The aim here is to take a top to bottom approach to make sure all processes work in unison. There are many ERP systems out there, but are they right for your business? Is your current process scalable? And more importantly, is it efficient?

With online shopping becoming increasingly popular, it’s important for businesses to understand how to merchandise their products effectively in the digital space. We will discuss effective strategies for showcasing products, creating a compelling brand story, and optimising the virtual storefront to drive customer engagement and sales.

Google organic is still the primary source of traffic with high conversion intent in 2023. For certain niches like CBD, Vaping, and many others organic is the only way to attract visitors due to restrictions on paid search advertising. We are going to review real life success stories and demonstrate how you can boost your organic ranking using both traditional and non-traditional tactics.

Paid advertising is a powerful way to drive more traffic to your website and increase sales. With Google Shopping, you can showcase your products directly in search results, making it easier for customers to find and purchase them.

Social media has become a primary source of information, communication, and entertainment for many people. This presents an incredible opportunity for ecommerce businesses to connect with their target audience and drive sales via social media marketing.

Selling on Amazon is a great way to reach a large customer base and grow your business. It can be overwhelming for newbies, but with the right guidance, it can be a great way to start a successful online business.

Ecommerce email marketing can be a powerful tool for boosting sales and increasing customer engagement. By creating personalized and targeted emails, ecommerce businesses can reach their customers in a more direct and meaningful way, leading to increased conversions and loyalty.

In the world of ecommerce, video content has become an essential tool for driving engagement and sales. Whether it’s product demos, brand storytelling, or live shopping events, video content can help you connect with customers in a more meaningful way.

For many ecommerce businesses, planning for an exit strategy may not be at the forefront of their minds when they’re starting out. However, planning for an eventual exit is an important consideration for any business owner, whether you’re looking to retire, pursue other opportunities, or simply sell your business.

For many ecommerce businesses, planning for an exit strategy may not be at the forefront of their minds when they’re starting out. However, planning for an eventual exit is an important consideration for any business owner, whether you’re looking to retire, pursue other opportunities, or simply sell your business.