Welcome to Ecommerce Camp, where today’s topic is Paid Ads and Google Shopping.
Why are Google Ads and Google Shopping so popular?
2. Targeting options
3. Cost-effective advertising
4. Measurable results
Search Ads. Do you need it?
- It’s cost-effective and you always pay for clicks.
- You can target only the people who search for you.
- It’s easy to scale and easily reduce the cost of this advertisement.
For example, if I need some plumbers in New York, I can type it in a Google search, and I’ll see the ad as an answer to my question. With a very high percentage, I will click it and maybe order this plumber service in New York if I like it. So that means that it’s a very relevant audience, and all your ads will be shown only to the people who search for you.
My primary objective for search advertisements is to drive conversions and sales. For us, the focus isn’t solely on how many people view the ad or the information; what truly matters is who clicks on it and whether they make a purchase. We can easily calculate this. For instance, if we spend $10 on ads and someone makes a purchase, we can quickly calculate the return using Google Ads or integrated Google Analytics.
This is a script of our in-depth webinar with Max Zakhozhiy, covering key Google Ads strategies and insights needed to dominate Google paid search and Google Shopping.
To further assist you, we’ve made accessing this valuable resource simple. You can easily view the full video recording:
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