I started my journey as Thai boxing coach and after some years as a professional fighter and coach, I moved to Abu Dhabi to set up and run a coaching company. It was this start that piqued my curiosity in the digital marketing world. After building the company up I made the decision to move back to the UK in which I joined The Pen Shop, a luxury pen retailer.
The Pen Shop was once the largest pen retailer in Europe with over 30 stores process Europe. Over time, The Pen Shop was late in optimising their E-commerce presence. That, paired with two platform changes, meant that there was a lot of work that needed to be implemented to start competing on an E-comm basis, it was at this point that I joined the company.