Using YouTube for Business Growth: How to Create, Engage, and Entertain Your Audience
Jonathan Shone
Managing Director | Shadow Foam
Jonathan has led the company since its founding in 2012. With an engineering background and leadership experience at Ornua and Morrisons, he drives operational strategy, ensuring efficiency and scalability.
Starting from zero subscribers and promoting one of the least “sexy” products, Jonathan launched a YouTube channel and grew it to 150K subscribers.
Learn how to:
- Find ideas for new video content.
- Produce videos without being a professional editor.
- Create a content plan and maintain consistent audience engagement.
- Use YouTube for SEO.
- Repurpose content across social media and achieve 11M views and 1.1M likes on TikTok.
Jonathan shares his journey—from the very beginning to leveraging AI and multiple languages for massive growth.
Watch the Session
In this session, Jonathan shares practical insights and proven strategies for growing a successful YouTube channel. He walks through the key tactics that have helped build a loyal audience and drive millions of views.
Need Specific, Targeted Advice For Your Store?
Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
