Ecommerce Camp Manchester 2025
Newsletter
Please join our community to get an update about upcoming events and workshopsLivestream Camp Manchester 2025
You can watch the entire day as it happened — we decided to go live at the last minute!
The schedule shifted slightly, but for good reason: our speakers were incredible, and we couldn’t bring ourselves to cut them off.
The Heartfelt Thanks
We want to take a moment to extend our heartfelt gratitude to everyone who joined us. Your enthusiasm, engagement, and passion for ecommerce were truly inspiring.
A special thanks to our sponsors: Uspacy, Corefinity, Shiptheory, Superpayments, and MageCloud.
We’re incredibly grateful to our amazing speakers and esteemed roundtable experts. [You can find the presentations and video recording in the Materials section below.]
And, of course, a heartfelt thank you to our amazing paparazzi team who captured the best and most amusing moments below.
If you’d like to relive the wonderful moments, you can check out the event photos on Google Photos. Feel free to share anything that resonates with you.
Ecommerce Camp Manchester Recap & Materials
EXPERT SESSION #1
From a Founder to Investor: Lessons from Building NI Controls
David shared his journey building NiControls.com into a global B2B leader, achieving 600% turnover growth and expanding to the UK, Mexico, and Germany.
He spoke about what really drives business – value systems, contracts, and brand equity – and the mindset shift from founder to managing director. David also offered insights on life after a company exit and what seasoned investors look for in startups, giving practical lessons for entrepreneurs at every stage.
David Lenehan
B2B Entrepreneur | Featured on BBC News, Bloomberg & The Times
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
EXPERT SESSION #2
Building a Brand Through Bold, Unconventional Marketing Thinking
In a saturated market, playing it safe won’t get you noticed. Megan Jones, Founder & CEO of By Babes and Boss Babes Aesthetics, shares how bold, unapologetic marketing helped her turn early failures into two thriving brands by the age of 25.
This session dives into the mindset, strategies, and risks behind building a standout brand with limited resources – but limitless ambition.
Key takaways:
- Why bold marketing creates brand loyalty
- Lessons from launching and scaling two six- and seven-figure businesses
- How to find your voice and make sure it’s heard
Discover how breaking the rules, trusting your instincts, and connecting authentically with your audience can drive substantial growth.
Megan Jones
CEO & Founder | By Babes & Boss Babes Aesthetics
After early setbacks with her first three ventures, Megan went on to build two six- and seven-figure businesses. Now, at just 25, she’s the Founder & CEO of By Babes and Boss Babes Aesthetics.
WORKSHOP SESSION #1
Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance
It’s time to optimise your product feed and campaigns for NET profit, using automation, AI, and smart performance logic inspired by leading approaches like DataLeadr.
What you’ll learn:
- Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
- Step-by-step server-side implementation and setup tips
- How to optimise your product feed for maximum relevance and visibility
- How to build and scale a profit-based bidding strategy
- How to run A/B tests on your product feed and creative combinations
- Strategies to prevent budget waste across your ad accounts
- How to use AI-driven insights to dynamically adjust bidding, structure, and placements
- Case study: what changes when accurate tracking meets automated optimisation
EXPERT SESSION #3
10 lessons from 10 years in ecommerce
Elliott launched his internet business 10 years ago and has grown it into a £4m company.
In this session, he shares his tips and tricks on how he achieved success, flagging the pitfalls to avoid and revealing some of the secrets to his success. He offers a breakdown on the channels of revenue drivers and talks about the mindset that helped and hindered him along the way.
Elliot Bishton
Founder | Engravers Guild of London
Elliot is the Founder of an award-winning online retail group specialising in jewellery, gifts and accessories across brands including Engravers Guild of London, Lovelox, Clewley, and Myri.
EXPERT SESSION #4
8 Lessons From Building and Losing a 7-Figure Snack Brand
Olly Martin, co-founder of Snackcidents, shares the 8 biggest lessons he’d apply if launching his brand from scratch.
He took the company from a kitchen startup in 2017 to over 1 million tubs sold, 130,000+ customers, and 250,000+ orders.
Along the way, he led a meticulous 2-year rebrand after discovering the original brand name “Gookie” had unintended connotations – successfully transforming the identity without losing customer trust.
In this talk, Olly walks through the rise, the turning points, and ultimately, the hard decision to shut down operations, revealing that most of his biggest insights came not from the wins but from the hits.
A raw and practical session for founders who want to grow faster, smarter, and with fewer regrets.
Olly Martin
Co-founder | Snackcidents
Olly is Co-Founder of Snackcidents – the UK’s Favourite DTC Ready-To-Eat Cookie Dough. As CEO, Olly drove Snackcidents’ growth in direct‑to‑consumer (D2C) markets across the UK.
Lunch & Round Tables
What a fantastic day at our interactive roundtable workshops!
We brought together industry-leading speakers and experts for six focused 30-minute sessions covering everything from UI/UX Design to Email Marketing — all designed to give ecommerce professionals personalized, actionable advice.
Would you like to chat with the speakers? Need personalised feedback on your business?
We’re the only event that makes it happen for you!
Attendees had the unique chance to:
- Dive deep into UI/UX improvements that boost conversions
- Discover SEO tactics to grow organic traffic.
- Get hands-on guidance on web development.
- Master Google Ads and Social Ads strategies.
- Optimise email marketing campaigns for better engagement.
WORKSHOP SESSION #2
10,000 A/B tests: top 15 conversion hacks that work!
Jurjen is the founder of Evidoo, the world’s largest A/B test database for eCommerce. He has analysed the results of 10,000 A/B tests on eCommerce sites throughout his career.
In addition, Jurjen is a bestselling author, strategist, and well-known keynote speaker in the field of CRO and user experience.
In this session, he shares his top 15 conversion hacks to boost your webshop’s performance and revenue.
Jurjen Jongejan
Founder | Evidoo
Jurjen is the founder of Evidoo, the world’s largest A/B test database for eCommerce. Evidoo reveals conversion best practices based on thousands of A/B tests.
EXPERT SESSION #5
6 Key Moments that Helped Move Dance Become #1 in a Niche
How do you build and maintain category leadership in a highly specialised eCommerce market?
Robin Gillyon, Managing Director at Move Dance, reveals the six high-impact strategies that helped the brand become the leading dancewear retailer in the UK and beyond.
In this punchy, insight-packed talk, Robin covers:
- How the smart use of Google Ads gave the business an early boost
- Lessons from expanding internationally – what worked, what didn’t
- Practical delivery & shipping tips for high-volume peak seasons
- Why running in-house fulfilment became a competitive advantage
- How to build a loyal team culture in a fast-moving eCom business
- The team’s proven Black Friday prep plan – built for profit, not panic
Expect fast takeaways, honest insights, and battle-tested ideas from someone who’s grown a niche brand into a market leader.
Robin Gillyon
Managing Director | Move Dance
Robin is the Managing Director of Move Dance, a leading dancewear retailer headquartered in Manchester, offering more than 40 brands, including in-house labels. Founded in 2007, the company has grown into one of Europe’s largest providers of dance apparel, shoes, and performance wear
- Under Robin’s guidance, the firm earned “Best eCommerce Website of the Year 2018” in the Sports, Leisure & Toys category at the Northern eCommerce Awards
EXPERT SESSION #6
Turning Migration Into Momentum: Lessons from a Dual Website Migration
Website migrations are notorious for SEO disruption, but what if they could be a growth lever instead?
In this session, Guadalupe Peralta-Agüero shares the strategic roadmap and executional detail behind a successful dual-site migration of UK Flooring Direct, which not only preserved performance but accelerated it.
From meticulous SEO-safe planning to post-migration optimization, you’ll gain insights into how the team used data, UX alignment, and CRO tactics to transform a complex technical challenge into a commercial win.
Key Takeaways:
- How to plan and execute SEO-safe site migrations
- Using post-migration data to identify and act on quick wins
- Aligning UX and CRO with SEO to fuel recovery and growth
Whether you’re planning a replatform, redesign, or domain move, these practical lessons will prepare you to turn risk into results.
Guadalupe Peralta-Agüero
Head of Marketing & E-Commerce | Keswick Flooring
Guadalupe is a digital marketing leader with 10+ years of experience across SEO, Paid Media, Affiliates, UX, CRO, and Analytics. She’s held senior roles at UK Flooring Direct and Helping Hands Homecare, and previously worked at Google advising SMBs on performance marketing.
Event Sponsors
Uspacy is a single digital workspace for organising the work processes of your company. Combine communication, collaboration, and sales.
Corefinity provides high-performance, fully managed cloud hosting solutions for e-commerce platforms like Magento and Shopware, leveraging top cloud providers such as AWS, GCP, and Azure.
Shiptheory automates your shipping by connecting your websites & marketplaces to the top 100 carriers, instantly generating labels and updating tracking, saving time and reducing errors in your fulfilment process.
Super Payments is revolutionising online payments by eliminating transaction fees for businesses and offering instant cashback to customers. It’s fast, secure, and designed to help everyone save more and earn more.
Benefits of Attending Ecommerce Camp Manchester 2025
- Learn from industry experts: Our speakers are experienced ecommerce professionals who have a deep understanding of the industry and can provide you with valuable insights and practical advice.
- Gain new perspectives: Ecommerce Camp Manchester 2025 brings together business owners and managers from a variety of industries and backgrounds, providing you with the opportunity to learn from your peers and gain new perspectives on ecommerce best practices.
- Stay up-to-date on industry trends: The ecommerce industry is constantly evolving, our conference will keep you informed and up-to-date on the latest developments in ecommerce.
- Network with other professionals: Ecommerce Camp Manchester 2025 provides a great opportunity to network with other business owners and managers in the ecommerce industry. By building relationships with your peers, you can gain new insights and opportunities for growth.
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
