🔥 26 September, 2025: Join us at Ecommerce Camp Manchester 2025 👉

Ecommerce Camp Birmingham 2024 – an immersive conference that delves deep into the dynamic world of digital commerce. Join industry pioneers, experts, and enthusiasts in a shared exploration of the latest trends, strategies, and technologies that are reshaping the ecommerce landscape.

Upcoming: Ecommerce Camp Manchester 2025

Ecommerce Camp Manchester 2025

After the incredible success of our previous events [Manchester’24, Birmingham’24 & Birmingham’25], we’re thrilled to bring Ecommerce Camp Manchester 2025!

This event, like all of ours, is designed for eCommerce innovators, business leaders, and digital enthusiasts eager to explore the latest trends, strategies, and tools shaping success in 2025 and beyond.

Whether you’re looking to boost your online sales, refine your customer experience, or connect with industry experts, Ecommerce Camp Manchester gonna be where it all happens.

Key Highlights:

    • 5 industry-led sessions sharing exclusive insights
    • 2 fireside chats for Q&A with top ecommerce professionals
    • 1 live panel for the questions: asking what we still don’t know
    • Networking with fellow ecommerce business owners
    • Practical, actionable strategies for scaling your brand

Date & Venue:

Friday, 26 September 2025 09:00 – 17:00 BST
The Lowry Hotel Manchester, 50 Dearmans Pl, Salford M3 5LH

Event Sponsors

Uspacy is a single digital workspace for organising the work processes of your company. Combine communication, collaboration, and sales.

Corefinity provides high-performance, fully managed cloud hosting solutions for e-commerce platforms like Magento and Shopware, leveraging top cloud providers such as AWS, GCP, and Azure.

A Look Back: How It Was Last Time

Our past events have been nothing short of extraordinary:

Ecommerce Camp Attendees Are Saying:

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Ecommerce Camp Manchester Agenda

09:00 – 09:45

Registration and morning coffee

Enjoy your morning talking to other business owners. Grab a coffee and relax.

 

09:45 – 10:00

Welcome and introduction to Ecommerce Camp Manchester

10:00 – 10:30   |   EXPERT SESSION #1

Scaling a Family Business into a Successful Group of Companies: The Hollands Story

Matthew Holland
Managing Director | Hollands Country Clothing

Matthew is the Managing Director of Hollands Country Clothing, a family-run business that has grown into a leading online retailer for outdoor and country wear. 

Join Matthew Holland, Managing Director of Hollands Country Clothing, as he shares the remarkable journey of transforming his family’s rural clothing shop into a thriving group of successful online businesses.

Founded in 1978, Hollands Country Clothing has grown from a single store into a leading online retailer of country and outdoor clothing, with multiple subsites and strategic acquisitions along the way.

In this insightful session, Matthew will break down key moments and lessons from his entrepreneurial journey, including:

Come and learn how to:

  • How Holland’s Country Clothing evolved from a family-run shop into a multi-site online retailer.
  • Why launching subsites became a game-changing strategy for niche audiences.
  • How acquisitions have played a key role in scaling the business.
  • The unique story of turning a supplier (TuffStuff Workwear) into a client, and the creative thinking behind it.

Whether you’re a business owner, e-commerce professional, or just passionate about entrepreneurial journeys, Matthew’s honest insights and practical tips will leave you inspired and ready to think differently about growth.

10:30 – 11:00   |   EXPERT SESSION #2

Session #2: TBA

11:00 – 11:30

Networking Coffee Break & Expert Tables

Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalized advice.

11:30 – 12:00    |   WORKSHOP SESSION #1

Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

Gee Kullar
Co-Founder | DataLeadr

Gee is a multi-award-winning Paid Media specialist and the Head of Paid Media at JudeLuxe, a strategic PPC agency and certified Google CSS Partner & Co-Founder of dataleadrthe ultimate performance engine for ecommerce brands and PPC agencies. 

It’s time to optimise your product feed and campaigns for NET profit, using automation, AI, and smart performance logic inspired by leading approaches like DataLeadr.

What you’ll learn:

  • Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
  • Step-by-step server-side implementation and setup tips
  • How to optimise your product feed for maximum relevance and visibility
  • How to build and scale a profit-based bidding strategy
  • How to run A/B tests on your product feed and creative combinations
  • Strategies to prevent budget waste across your ad accounts
  • How to use AI-driven insights to dynamically adjust bidding, structure, and placements
  • Case study: what changes when accurate tracking meets automated optimisation

12:00 – 12:30   |  |   EXPERT SESSION #3

Session #3: TBA

12:30 – 13:00   |  |   EXPERT SESSION #4

8 Things I'd Do Differently If I Launched An Ecommerce Business Today

Olly Martin
Co-founder | Snackcidents

Olly is Co-Founder of Snackcidents – the UK’s Favourite DTC Ready-To-Eat Cookie Dough. As CEO, Olly drove Snackcidents’ growth in direct‑to‑consumer (D2C) markets across the UK. 

Olly Martin, co-founder of Snackcidents, shares the 8 biggest lessons he’d apply if launching his brand from scratch. 

He took the company from a kitchen startup in 2017 to over 1 million tubs sold, 130,000+ customers, and 250,000+ orders.

Along the way, he led a meticulous 2-year rebrand after discovering the original brand name “Gookie” had unintended connotations – successfully transforming the identity without losing customer trust.

In this talk, Olly walks through the rise, the turning points, and ultimately, the hard decision to shut down operations, revealing that most of his biggest insights came not from the wins but from the hits.

A raw and practical session for founders who want to grow faster, smarter, and with fewer regrets.

13:00 – 13:45

Lunch & Round Tables

  • Enjoy the amazing catering menu from The Lowry Hotel Manchester.
  • Make sure you catch up with all the speakers and connect with as many business owners as possible.
  • Participate in round tables discussions.

Would you like to chat with the speakers? Need personalised feedback on your business?

We’re the only event that makes it happen for you!

Join our interactive roundtable during lunch – 6 focused discussions with industry-leading speakers and experts.

You’ll rotate between different topics, gaining valuable insights from specialists in:

  • UI/UX Design – Enhance user experience and boost conversions.

  • SEO – Learn how to improve search rankings and drive organic traffic.

  • Web Development – Get expert tips on optimising your site’s functionality.

  • Google Ads – Maximise your ROI with paid search strategies that work.

  • Social Ads – Unlock high-performing ad tactics for Meta, TikTok, and more.

  • Email Marketing – Optimise campaigns for stronger engagement and better sales.

Bring your laptop, ask questions, take notes, and share your business details for tailored advice.

This is a rare chance to sit down with experts, gain actionable insights, and walk away with a clearer strategy to grow your ecommerce success.

13:45 – 14:30   |   WORKSHOP SESSION #2

10,000 A/B tests: top 15 conversion hacks that work!

Jurjen Jongejan
Founder | Evidoo

Jurjen  is the founder of Evidoo, the world’s largest A/B test database for eCommerce. Evidoo reveals conversion best practices based on thousands of A/B tests.

Jurjen is the founder of Evidoo, the world’s largest A/B test database for eCommerce. He has analysed the results of 10,000 A/B tests on eCommerce sites throughout his career.

In addition, Jurjen is a bestselling author, strategist, and well-known keynote speaker in the field of CRO and user experience.

In this session, he shares his top 15 conversion hacks to boost your webshop’s performance and revenue.

14:30 – 15:00  |   SESSION

6 Key Moments that Helped Move Dance Become #1 in a Niche

Robin Gillyon
Managing Director | Move Dance

Robin is the Managing Director of Move Dance, a leading dancewear retailer headquartered in Manchester, offering more than 40 brands, including in-house labels. Founded in 2007, the company has grown into one of Europe’s largest providers of dance apparel, shoes, and performance wear

  • Under Robin’s guidance, the firm earned “Best eCommerce Website of the Year 2018” in the Sports, Leisure & Toys category at the Northern eCommerce Awards

How do you build and maintain category leadership in a highly specialised eCommerce market?

Robin Gillyon, Managing Director at Move Dance, reveals the six high-impact strategies that helped the brand become the leading dancewear retailer in the UK and beyond.

In this punchy, insight-packed talk, Robin covers:

  • How the smart use of Google Ads gave the business an early boost
  • Lessons from expanding internationally – what worked, what didn’t
  • Practical delivery & shipping tips for high-volume peak seasons
  • Why running in-house fulfilment became a competitive advantage
  • How to build a loyal team culture in a fast-moving eCom business
  • The team’s proven Black Friday prep plan – built for profit, not panic

Expect fast takeaways, honest insights, and battle-tested ideas from someone who’s grown a niche brand into a market leader.

15:00 – 15:30

Networking Coffee Break & Expert Tables

Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalised advice.

15:30 – 16:00   |   PANEL DISCUSSION

Panel Talk: TBD

16:00 – 17:00  |   NETWORKING

Relaxed Networking

Enjoy networking and continue at a nearby PUB. This is the perfect opportunity to unwind, connect with fellow attendees, and build new relationships in a casual setting. Grab a drink, share ideas, and make the most of this informal networking experience!

Join us & Get Ready to Be Inspired

Join us, learn from the best, and be part of the ecommerce revolution!

Ecommerce Camp sponsorship package

We are welcoming other companies to support our movement to get e-commerce people together for a full-day event based on a “no-agency-pitch” format when successful business owners drive talks and topics. 
 
What makes it unique? 
 

If you are a huge retailer and your brand is already recognised – your tactics and marketing efforts will be very different compared to the one at a very starting point. 

So we focus on a niche when we get people who is in between 1M-10M annual revenue annually to share the way they drive marketing, campaigns, business, etc. 
 
So any company who wants to target these types of clients might benefit from our “boutique” style event. 
 
Sponsorship package: £2500
 
What you will receive: 
 
Before the actual event:
 
1) 2 attendees from a sponsoring brand 
2) announcements about being a headline sponsor on the shows
3) information + logo on the event page
4) email announcements about sponsorship of the event to our ecommerce mailing lists – 5k total
5) mentions in social media etc
 

During event:

1) bring your branding – rollups, merchandising, etc
2) host a round table during workshop sessions – share e-commerce insights, your tools, demo, speak with e-commerce business owners face to face
3) announcements about being a sponsor of the event

After event:
1) mention your company in the email after the show with your special offer to all attendees
2) access to all photos, and videos from the event 


Interested? Let’s discuss:

(+44) 01244 952799
[email protected]

Benefits of Attending Ecommerce Camp Manchester 2025

  • Learn from industry experts: Our speakers are experienced ecommerce professionals who have a deep understanding of the industry and can provide you with valuable insights and practical advice.
  • Gain new perspectives: Ecommerce Camp Manchester 2025 brings together business owners and managers from a variety of industries and backgrounds, providing you with the opportunity to learn from your peers and gain new perspectives on ecommerce best practices.
  • Stay up-to-date on industry trends: The ecommerce industry is constantly evolving, our conference will keep you informed and up-to-date on the latest developments in ecommerce.
  • Network with other professionals: Ecommerce Camp Manchester 2025 provides a great opportunity to network with other business owners and managers in the ecommerce industry. By building relationships with your peers, you can gain new insights and opportunities for growth.

Need specific, targeted advice for your store?

Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!