Ecommerce Camp Manchester 2025
After the incredible success of our previous events [Manchester’24, Birmingham’24 & Birmingham’25], we’re thrilled to bring Ecommer
This event, like all of ours, is designed for eCommerce innovators, business leaders, and digital enthusiasts eager to explore the latest trends, strategies, and tools shaping success in 2025 and beyond.
Whether you’re looking to boost your online sales, refine your customer experience, or connect with industry experts, Ecommerce Camp Manchester gonna be where it all happens.
Key Highlights:
- 6 industry-led sessions sharing exclusive insights
- 2 fireside chats for Q&A with top ecommerce professionals
- Networking with fellow ecommerce business owners
- Practical, actionable strategies for scaling your brand
Date & Venue:
→ Friday, 26 September 2025 09:00 – 17:00 BST
→ The Lowry Hotel Manchester, 50 Dearmans Pl, Salford M3 5LH
Event Sponsors
Uspacy is a single digital workspace for organising the work processes of your company. Combine communication, collaboration, and sales.
Corefinity provides high-performance, fully managed cloud hosting solutions for e-commerce platforms like Magento and Shopware, leveraging top cloud providers such as AWS, GCP, and Azure.
Shiptheory automates your shipping by connecting your websites & marketplaces to the top 100 carriers, instantly generating labels and updating tracking, saving time and reducing errors in your fulfilment process.
A Look Back: How It Was Last Time
Ecommerce Camp Manchester Agenda
09:00 – 09:45
Registration and morning coffee
Enjoy your morning talking to other business owners. Grab a coffee and relax.
09:45 – 10:00
Welcome and introduction to Ecommerce Camp Manchester
10:00 – 10:30 | EXPERT SESSION #1
Scaling a Family Business into a Successful Group of Companies: The Hollands Story
Matthew Holland
Managing Director | Hollands Country Clothing
Matthew is the Managing Director of Hollands Country Clothing, a family-run business that has grown into a leading online retailer for outdoor and country wear.
Join Matthew Holland, Managing Director of Hollands Country Clothing, as he shares the remarkable journey of transforming his family’s rural clothing shop into a thriving group of successful online businesses.
Founded in 1978, Hollands Country Clothing has grown from a single store into a leading online retailer of country and outdoor clothing, with multiple subsites and strategic acquisitions along the way.
In this insightful session, Matthew will break down key moments and lessons from his entrepreneurial journey, including:
Come and learn how to:
- How Holland’s Country Clothing evolved from a family-run shop into a multi-site online retailer.
- Why launching subsites became a game-changing strategy for niche audiences.
- How acquisitions have played a key role in scaling the business.
- The unique story of turning a supplier (TuffStuff Workwear) into a client, and the creative thinking behind it.
Whether you’re a business owner, e-commerce professional, or just passionate about entrepreneurial journeys, Matthew’s honest insights and practical tips will leave you inspired and ready to think differently about growth.
10:30 – 11:00 | EXPERT SESSION #2
Building a Brand Through Bold, Unconventional Marketing Thinking
Megan Jones
CEO & Founder | By Babes & Boss Babes Aesthetics
After early setbacks with her first three ventures, Megan went on to build two six- and seven-figure businesses. Now, at just 25, she’s the Founder & CEO of By Babes and Boss Babes Aesthetics.
In a saturated market, playing it safe won’t get you noticed. Megan Jones, Founder & CEO of By Babes and Boss Babes Aesthetics, shares how bold, unapologetic marketing helped her turn early failures into two thriving brands by the age of 25.
This session dives into the mindset, strategies, and risks behind building a standout brand with limited resources – but limitless ambition.
Key takaways:
- Why bold marketing creates brand loyalty
- Lessons from launching and scaling two six- and seven-figure businesses
- How to find your voice and make sure it’s heard
Learn how breaking the rules, trusting your instincts, and connecting authentically with your audience can fuel serious growth.
11:00 – 11:30
Networking Coffee Break & Expert Tables
Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalized advice.
11:30 – 12:00 | WORKSHOP SESSION #1
Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance
It’s time to optimise your product feed and campaigns for NET profit, using automation, AI, and smart performance logic inspired by leading approaches like DataLeadr.
What you’ll learn:
- Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
- Step-by-step server-side implementation and setup tips
- How to optimise your product feed for maximum relevance and visibility
- How to build and scale a profit-based bidding strategy
- How to run A/B tests on your product feed and creative combinations
- Strategies to prevent budget waste across your ad accounts
- How to use AI-driven insights to dynamically adjust bidding, structure, and placements
- Case study: what changes when accurate tracking meets automated optimisation
12:00 – 12:30 | | EXPERT SESSION #3
10 lessons from 10 years in ecommerce
Elliot Bishton
Founder | Engravers Guild of London
Elliot is the Founder of an award-winning online retail group specialising in jewellery, gifts and accessories across brands including Engravers Guild of London, Lovelox, Clewley, and Myri.
Elliott launched his internet business 10 years ago and has grown it into a £4m company.
In this session, he shares his tips and tricks on how he achieved success, flagging the pitfalls to avoid and revealing some of the secrets to his success. He offers a breakdown on the channels of revenue drivers and talks about the mindset that helped and hindered him along the way.
12:30 – 13:00 | | EXPERT SESSION #4
8 Things I'd Do Differently If I Launched An Ecommerce Business Today
Olly Martin
Co-founder | Snackcidents
Olly is Co-Founder of Snackcidents – the UK’s Favourite DTC Ready-To-Eat Cookie Dough. As CEO, Olly drove Snackcidents’ growth in direct‑to‑consumer (D2C) markets across the UK.
Olly Martin, co-founder of Snackcidents, shares the 8 biggest lessons he’d apply if launching his brand from scratch.
He took the company from a kitchen startup in 2017 to over 1 million tubs sold, 130,000+ customers, and 250,000+ orders.
Along the way, he led a meticulous 2-year rebrand after discovering the original brand name “Gookie” had unintended connotations – successfully transforming the identity without losing customer trust.
In this talk, Olly walks through the rise, the turning points, and ultimately, the hard decision to shut down operations, revealing that most of his biggest insights came not from the wins but from the hits.
A raw and practical session for founders who want to grow faster, smarter, and with fewer regrets.
13:00 – 13:45
Lunch & Round Tables
- Enjoy the amazing catering menu from The Lowry Hotel Manchester.
- Make sure you catch up with all the speakers and connect with as many business owners as possible.
- Participate in round tables discussions.
Would you like to chat with the speakers? Need personalised feedback on your business?
We’re the only event that makes it happen for you!
Join our interactive roundtable during lunch – 6 focused discussions with industry-leading speakers and experts.
You’ll rotate between different topics, gaining valuable insights from specialists in:
UI/UX Design – Enhance user experience and boost conversions.
SEO – Learn how to improve search rankings and drive organic traffic.
Web Development – Get expert tips on optimising your site’s functionality.
Google Ads – Maximise your ROI with paid search strategies that work.
Social Ads – Unlock high-performing ad tactics for Meta, TikTok, and more.
Email Marketing – Optimise campaigns for stronger engagement and better sales.
Bring your laptop, ask questions, take notes, and share your business details for tailored advice.
This is a rare chance to sit down with experts, gain actionable insights, and walk away with a clearer strategy to grow your ecommerce success.
13:45 – 14:30 | WORKSHOP SESSION #2
10,000 A/B tests: top 15 conversion hacks that work!
Jurjen Jongejan
Founder | Evidoo
Jurjen is the founder of Evidoo, the world’s largest A/B test database for eCommerce. Evidoo reveals conversion best practices based on thousands of A/B tests.
Jurjen is the founder of Evidoo, the world’s largest A/B test database for eCommerce. He has analysed the results of 10,000 A/B tests on eCommerce sites throughout his career.
In addition, Jurjen is a bestselling author, strategist, and well-known keynote speaker in the field of CRO and user experience.
In this session, he shares his top 15 conversion hacks to boost your webshop’s performance and revenue.
14:30 – 15:00 | EXPERT SESSION #5
6 Key Moments that Helped Move Dance Become #1 in a Niche
Robin Gillyon
Managing Director | Move Dance
Robin is the Managing Director of Move Dance, a leading dancewear retailer headquartered in Manchester, offering more than 40 brands, including in-house labels. Founded in 2007, the company has grown into one of Europe’s largest providers of dance apparel, shoes, and performance wear
- Under Robin’s guidance, the firm earned “Best eCommerce Website of the Year 2018” in the Sports, Leisure & Toys category at the Northern eCommerce Awards
How do you build and maintain category leadership in a highly specialised eCommerce market?
Robin Gillyon, Managing Director at Move Dance, reveals the six high-impact strategies that helped the brand become the leading dancewear retailer in the UK and beyond.
In this punchy, insight-packed talk, Robin covers:
- How the smart use of Google Ads gave the business an early boost
- Lessons from expanding internationally – what worked, what didn’t
- Practical delivery & shipping tips for high-volume peak seasons
- Why running in-house fulfilment became a competitive advantage
- How to build a loyal team culture in a fast-moving eCom business
- The team’s proven Black Friday prep plan – built for profit, not panic
Expect fast takeaways, honest insights, and battle-tested ideas from someone who’s grown a niche brand into a market leader.
15:00 – 15:30
Networking Coffee Break & Expert Tables
Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalised advice.
15:30 – 16:00 | EXPERT SESSION #6
Turning Migration Into Momentum: Lessons from a Dual Website Migration
Guadalupe Peralta-Agüero
Head of Marketing & E-Commerce | Keswick Flooring
Guadalupe is a digital marketing leader with 10+ years of experience across SEO, Paid Media, Affiliates, UX, CRO, and Analytics. She’s held senior roles at UK Flooring Direct and Helping Hands Homecare, and previously worked at Google advising SMBs on performance marketing.
Website migrations are notorious for SEO disruption, but what if they could be a growth lever instead?
In this session, Guadalupe Peralta-Agüero shares the strategic roadmap and executional detail behind a successful dual-site migration of UK Flooring Direct, which not only preserved performance but accelerated it.
From meticulous SEO-safe planning to post-migration optimization, you’ll gain insights into how the team used data, UX alignment, and CRO tactics to transform a complex technical challenge into a commercial win.
Key Takeaways:
- How to plan and execute SEO-safe site migrations
- Using post-migration data to identify and act on quick wins
- Aligning UX and CRO with SEO to fuel recovery and growth
Whether you’re planning a replatform, redesign, or domain move, these practical lessons will prepare you to turn risk into results.
16:00 – 17:00 | NETWORKING
Relaxed Networking
Enjoy networking and continue at a nearby PUB. This is the perfect opportunity to unwind, connect with fellow attendees, and build new relationships in a casual setting. Grab a drink, share ideas, and make the most of this informal networking experience!
Join us & Get Ready to Be Inspired
Join us, learn from the best, and be part of the ecommerce revolution!
Ecommerce Camp sponsorship package
If you are a huge retailer and your brand is already recognised – your tactics and marketing efforts will be very different compared to the one at a very starting point.
2) announcements about being a headline sponsor on the shows
3) information + logo on the event page
During event:
1) bring your branding – rollups, merchandising, etc
2) host a round table during workshop sessions – share e-commerce insights, your tools, demo, speak with e-commerce business owners face to face
3) announcements about being a sponsor of the event
Interested? Let’s discuss:
Benefits of Attending Ecommerce Camp Manchester 2025
- Learn from industry experts: Our speakers are experienced ecommerce professionals who have a deep understanding of the industry and can provide you with valuable insights and practical advice.
- Gain new perspectives: Ecommerce Camp Manchester 2025 brings together business owners and managers from a variety of industries and backgrounds, providing you with the opportunity to learn from your peers and gain new perspectives on ecommerce best practices.
- Stay up-to-date on industry trends: The ecommerce industry is constantly evolving, our conference will keep you informed and up-to-date on the latest developments in ecommerce.
- Network with other professionals: Ecommerce Camp Manchester 2025 provides a great opportunity to network with other business owners and managers in the ecommerce industry. By building relationships with your peers, you can gain new insights and opportunities for growth.
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
