A Guide to Finding the Perfect Ecommerce Mentor

Starting and growing an ecommerce business can be a challenging task, and navigating the ever-evolving landscape of online commerce can be overwhelming. An ecommerce mentor can help guide you through the process and provide valuable insights and advice to help you achieve success. In this article, we will discuss what ecommerce mentorship is, the benefits of having a mentor, and how to find a great ecommerce mentor.


What is Ecommerce Mentorship?

Ecommerce mentorship is a relationship between an experienced ecommerce professional and an aspiring entrepreneur who is starting or growing an ecommerce business. The mentor offers guidance, support, and advice to the mentee, helping them navigate the challenges of building and growing an online store.

A mentor can provide a variety of services, including:

  • Helping with business planning and strategy
  • Offering advice on product selection and sourcing
  • Providing guidance on marketing and advertising strategies
  • Sharing knowledge about ecommerce platforms, tools, and technologies
  • Offering feedback and support on the development of the ecommerce store.

Ecommerce Mentors vs. Fraudulent Gurus

An eCommerce mentor is an individual who has first-hand experience and sincerely desires to assist you in achieving success.

When you succeed, they succeed.

An authentic eCommerce mentor will never deceive you into purchasing their $497 course with empty promises.

A genuine eCommerce mentor has honorable intentions:

  • To assist you in avoiding avoidable mistakes.
  • To point you towards the resources that will be most beneficial for your learning.
  • To identify potential gaps in your strategy and offer helpful advice.
  • To be the mentor that they themselves wished they had when they were in your position.

The Benefits of Ecommerce Mentorship

Having a mentor can provide numerous benefits for ecommerce entrepreneurs. Here are some of the most significant advantages of ecommerce mentorship:

  1. Expertise and Knowledge

A mentor has been through the process of starting and growing an ecommerce business and can offer valuable insights and knowledge. They have already made mistakes, learned from them, and can pass on that experience to their mentee.

  1. Accountability

A mentor can hold the mentee accountable for their goals, helping them stay on track and motivated. This accountability can help the mentee stay focused and committed to achieving their goals.

  1. Networking Opportunities

A mentor can provide access to valuable networks, including industry associations, suppliers, and other ecommerce entrepreneurs. These connections can help the mentee build relationships, expand their reach, and find new opportunities.

  1. Emotional Support

Starting and growing a business can be a lonely journey, and having a mentor who has been through the same process can provide much-needed emotional support. A mentor can be a sounding board for the mentee’s ideas, offer encouragement and motivation, and provide guidance during difficult times.

  1. Faster Learning Curve

By learning from the mentor’s experience, the mentee can avoid making the same mistakes and take shortcuts to success. This can help the mentee achieve their goals faster and more efficiently.

How to Find a Great Ecommerce Mentor

Finding a great ecommerce mentor can be a challenging task, but there are several ways to increase your chances of success. Here are some tips for finding a great ecommerce mentor:

  1. Define Your Goals and Needs

Before you start looking for a mentor, it’s essential to identify your specific needs. What are the specific challenges you’re facing in your ecommerce business? Do you need help with product development, marketing, or scaling? Once you have a clear idea of what you need, you can start looking for a mentor who has experience in those areas.  

  1. Look for Experience and Expertise

When searching for an ecommerce mentor, it’s essential to look for someone with the right experience and expertise. Look for mentors who have successfully built and scaled ecommerce businesses similar to yours. They should have a deep understanding of the industry and be able to provide guidance on a variety of topics, including marketing, product development, and customer acquisition.

  1. Seek Referrals and Recommendations

One of the most effective ways to find an ecommerce mentor is to seek referrals and recommendations from other entrepreneurs in your industry. Reach out to your network of contacts, join ecommerce communities and forums, attend industry events and conferences, and ask for referrals.  There are several online platforms where you can find ecommerce mentors, including LinkedIn, Twitter, and Facebook groups. You may be surprised at how many people are willing to share their experiences and connect you with potential mentors.

  1. Evaluate their Track Record

When considering potential ecommerce mentors, it’s essential to evaluate their track record. Look for mentors who have a proven track record of success in building and scaling ecommerce businesses. They should be able to provide evidence of their success, including case studies, testimonials, and other relevant information.

5.  Consider their Availability and Accessibility

When choosing an ecommerce mentor, it’s essential to consider their availability and accessibility. Will they be able to commit enough time to your business to provide the support and guidance you need? How frequently will you be able to meet or communicate with them? Make sure you have a clear understanding of their availability and accessibility before committing to a mentorship relationship.

  1. Assess their Compatibility

Lastly, it’s important to assess your compatibility with a potential ecommerce mentor. You will be working closely with this person, so it’s essential to ensure that you have a good working relationship. Moreover, when looking for a mentor, it’s important to find someone who shares your values and vision.  Schedule an initial consultation or meeting to get to know them better, ask questions, and assess their communication style, approach, and personality.

Inquiries to Pose to an eCommerce Mentor

The inquiries to ask an eCommerce mentor will depend on the stage of your business, the challenges you are currently facing, and your ultimate goals.

If your business has already gained traction and is generating between $10-20k/month in online sales, it may be beneficial to consult with a mentor who specializes in scaling various marketing channels.

It is important to note that every situation is unique, but it is generally recommended to approach each mentorship session with a clear understanding of the specific challenge that requires clarification, as well as the desired outcome of the discussion.

Below are some examples of questions that Ecommerce Camp mentees have asked their mentors:

  • What is the structure of an eCommerce growth team?
  • What is an effective method for testing and ranking experiments and reporting results?
  • Are there any essential software, systems, or workflows that eCommerce organizations should use?
  • How should I go about validating an eCommerce business before launching it?
  • When is the appropriate time to begin advertising on Facebook and Google?
  • What are some strategies for creating an SEO plan that results in conversions rather than just traffic?
  • Can you review my landing page with me through screen sharing and let me know if there are any conversion rate optimization opportunities that I may be overlooking?


In conclusion, finding the right ecommerce mentor for your business is essential to achieving success in the highly competitive ecommerce landscape. By defining your goals and needs, seeking referrals and recommendations, evaluating their track record, considering their availability and accessibility, and assessing your compatibility, you can find the perfect mentor to guide and support your business growth.

Need specific, targeted advice for your store?

Just to recap, Ecommerce Camp UK is a mentoring program that comprises 10+ sessions delivered by REAL business owners

The program is entirely FREE-of-charge,  thanks to our sponsors & partners.

We accept applications year-round, but the next session is scheduled to begin on April 1st, 2023, so it’s best to secure your seat as soon as possible. 

If you’re interested in a tailored mentorship programme to help scale your business or would like to explore funding opportunities, please reach out to us at [email protected].

You might be interested in …