FREE EVENT
Ecommerce Camp
23 April 2026 • Online
Real ecommerce stories. Real lessons. Where merchants speak to merchants.
Co-organised with
What to expect
Interview-style sessions with merchants
Experience-led insights you won’t find in Chat GPT
A full day of online learning from 10am–4pm
VIP members get access to session recordings
Agenda
- 9:50 AM – 10:00 AM
Introduction
- 10:00 AM – 10:25 AM • Session #1
From Photoblog to 1.7M+ Community
How does mission-led storytelling build more than just an audience?
Vincent Phan
Founder, 1000 Libraries
Vincent Phan is an author, creative director, social activist, and founder of 1000 Libraries – on a mission to keep libraries and bookshops alive in the 21st.
- 10:25 AM – 10:50 AM • Session #2
Dreaming of £100M in annual sales?
How do you create explosive growth in a DTC brand, and how do you cope with it when it arrives?
Luke Bream
Co-Founder, Valentte London
Opinionated, excitable, enthusiastic, obsessive, inspirational, intense, and on a daily journey to build the world’s #1 home fragrance company.
- 10:50 AM – 11:15 AM • Session #3 [Workshop]
Using AI to Scale DTC Product Pages
Using AI to optimise on‑page SEO, messaging, and UX so your DTC product pages attract the right shoppers.
Louis Smith
eCommerce SEO + AI Consultant, LouisSmith
Luis helps 7–9 figure DTC brands unlock sustainable organic growth through SEO, CRO, and AI-driven strategies. 11+ years of experience. 100K+ LinkedIn followers.
- 11:15 AM – 11:20 PM
Coffee Break
- 11:20 AM – 11:45 AM • Session #4
How are subscriptions within e-commerce evolving?
Building a community around a bold membership model, smart storytelling, and fan‑first experiences.
John Burke
Co-Founder, Craft Gin Club
John is the Co-Founder and former Commercial Director of Craft Gin Club, which he scaled from a bedroom concept into the world’s largest spirits subscription service.
- 11:45 AM – 12:10 PM • Session #5
Topic TBD
Scott Emanuel
Marketing Director, Heinnie Haynes
As Marketing Director at Heinnie Haynes, Scott leads digital marketing, social media, PPC, content and brand initiatives to grow the company’s online presence.
- 12:10 AM – 12:35 AM • Session #6 [Workshop]
Is Traditional CRO Dead?
The 8 Big Growth Swings Driving Results for Ecommerce Brands Under $10M
Oliver Kenyon
Co-Founder and CEO, ConversionWise
His team has worked with 4,000+ brands globally for 12 years and has generated £140M+ in additional revenue through CRO, UX, experimentation, and growth strategy.
- 12:35 PM – 1:00 PM
Lunch Break
- 1:00 PM – 1:25 PM • Session #7
Building a $100M DTC Men’s Grooming Brand in the US market
Ayal Ebert
Co-Founder & CEO, Particle
Ayal Ebert is the CEO of the million-dollar ecommerce brand Particle and the founder of Fearless Capital, where he invests in high-potential consumer brands and products.
- 1:25 PM – 1:50 PM • Session #8
Topic TBD
David Lenehan
B2B Entrepreneur | Featured on BBC News,
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
- 1:50 PM – 2:15 PM • Session #9 [Workshop]
Topic TBD
David Lenehan
B2B Entrepreneur | Featured on BBC News,
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
- 2:15 PM – 2:20 PM
Coffee Break
- 2:20 PM – 2:45 PM • Session #10
Topic TBD
David Lenehan
B2B Entrepreneur | Featured on BBC News,
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
- 2:45 PM – 3:10 PM • Session #11
Topic TBD
David Lenehan
B2B Entrepreneur | Featured on BBC News,
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
- 3:10 PM – 3:35 PM • Session #12
From a family business to private equity. How I sold my business and lessons I’ve learned.
Jay Tannenbaum
President of Ecommerce, Headlights Depot
Jay Tannenbaum is President of HeadlightsDepot, an ecommerce business selling automotive headlights and lighting parts since 2002.
- 3:35 PM – 4:00 PM • Session #13 [Workshop]
Topic TBD
David Lenehan
B2B Entrepreneur | Featured on BBC News,
David Lenehan is a seasoned B2B entrepreneur with over 18 years of experience building and scaling international businesses.
Why Ecommerce Camp?
This is not a conference. It’s a working session for doers.
Honest conversations about what actually works in ecommerce
We create space for open, experience-based conversations – real numbers, real challenges, and real lessons, without egos, hype, or selling.
Peer-to-peer discussions, not guru lectures
Every session is built around dialogue, not monologues. You’ll learn alongside founders, operators, and decision-makers who live the same ecommerce realities you do.
Learn from real ecommerce merchants actively running stores
All insights come from people in the trenches – scaling brands, managing teams, solving logistics, and adapting to what’s working right now.
Actionable insights you can apply immediately
This isn’t theory or inspiration for “someday.” You’ll leave with practical ideas, frameworks, and tactics you can test in your business the next day.
Curated audience of serious ecommerce doers
Attendance is intentionally limited to active ecommerce professionals, ensuring high-quality conversations and zero noise.
Live participation, Q&A, and real case sharing
Ask questions, challenge ideas, and dive into real merchant case studies live. The value comes from interaction – not just listening, but participating.
FAQ
Date: April 23, 2026
Duration: Full day (10:00 am–4:00 pm)
Format: Online (All sessions are live and interactive)
Active ecommerce founders, brand owners, operators, growth leads, and decision-makers running live ecommerce, including marketplace professionals.
Complete beginners without a live store, or participants focused on sales pitches, lead generation, or promotional talks.
This camp is built for peer-to-peer learning between merchants.
Yes! Ecommerce Camp is live online, with opportunities for Q&A, discussion, and real case study analysis.
Participation is highly encouraged to get the most value.
Yes! If you choose the VIP ticket and miss any live session, you’ll be able to watch the replay at your convenience, since you get full access to the session recordings.
Once your registration is approved via Eventbrite, you’ll receive a confirmation email with the link and instructions to access the live online event.
See Our Camps in Action
Highlights from our past Ecommerce Camp events
Choose Your Ticket
We offer two ticket options for this event
Free
Great for catching the event live, no extras-
Access to the live online stream /
Join the event on the day and watch sessions live -
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VIP
Ideal for those who want ongoing learning and long-term value-
Access to the live online stream /
Join the event on the day and watch sessions live -
Full access to all event recordings
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A free ticket to an upcoming in-person Ecommerce Camp event (£150 value)
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Invite to join Ecommerce Camp mentor WhatsApp group
Hear From Our Attendees
Reviews from our past Ecommerce Camp events
Interested in joining?
Ecommerce Camp is built for active ecommerce professionals. To keep discussions valuable, attendance is limited.