What’s this live Talk about?
- ✔️ The story of building Particle into a $100M DTC men’s grooming brand
- ✔️ Bold marketing moves — from Times Square billboards to US TV commercials
- ✔️ Behind-the-scenes of creative advertising strategies that drive growth
- ✔️ Investments with his venture firm Fearless Capital – how Ayal chooses which high-potential brands and products to back
- ✔️ Live Q&A — your chance to ask Ayal directly
Whether you’re building a DTC brand, exploring men’s grooming, or planning your first investment round, this is your insider look at modern marketing, brand building, and entrepreneurship in the male beauty industry.
Expect real, actionable insights on:
- Why content is king and copy is critical to a unified brand voice
- How to master media buying and avoid costly outsourcing mistakes
- The power of testing and data-driven decisions over opinions
- Importance of production quality, legacy, and brand credibility
- How to inspire confidence and self-esteem in your customers
It’s going to be honest, insightful, and packed with lessons you won’t want to miss.
Ayal’s story isn’t just about growing a $100M brand – it’s about innovating, leading, and shaping an industry while staying true to a mission.
Speakers
Particle: Company Overview
- Founded: 2018 by Ayal Ebert & Guy Falkovitch
- Specialty: Premium men’s grooming and skincare – innovative, anti-aging products designed
- Highlight: Built into a $100M DTC brand with bold Times Square ads, US TV campaigns, and global recognition.
Live Talk Details & Registration
→ Wednesday, 17 September 2025 | 2pm GMT+1
Register for the Live Talk to receive a reminder and access the recording afterward:
You can catch the replay anytime on YouTube:
🔗 Watch the livestream here afterwards
Need Specific, Targeted Advice For Your Store?
Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
