8 Lessons From Building and Losing a 7-Figure Snack Brand
Olly Martin
Co-founder | Snackcidents
Olly is Co-Founder of Snackcidents – the UK’s Favourite DTC Ready-To-Eat Cookie Dough. As CEO, Olly drove Snackcidents’ growth in direct‑to‑consumer (D2C) markets across the UK.
Olly Martin, co-founder of Snackcidents, shares the 8 biggest lessons he’d apply if launching his brand from scratch. Starting from a kitchen in 2017, he grew the company to over 1 million tubs sold, 130,000+ customers, and 250,000+ orders.
Along the way, he led a bold 2-year rebrand after discovering the original name “Gookie” had unintended connotations, successfully transforming the identity without losing trust.
In this session, Olly walks through the rise, key turning points, and the tough decision to shut down operations — showing that the most valuable insights often come from setbacks, not just wins.
A raw and practical talk for founders who want to grow smarter and avoid common regrets.
Watch the Session
In this session, Olly shares raw, practical insights from scaling and ultimately shutting down a fast-growing snack brand — a raw and practical talk for founders who want to grow smarter.
Need Specific, Targeted Advice For Your Store?
Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
