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[Replay] Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

We’re seeing massive discrepancies between actual order data and what’s showing up in analytics, and that’s not just a tracking problem.

Up to 30% of your sales data may be missing from GA4.

That’s an ad spend problem!

Every percentage of misattribution = wasted budget.

Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

In this no-fluff session, we tackled the real reasons behind tracking gaps and ad spend inefficiencies.

You’ll learn:

✅ Why server-side tracking is now essential (no longer optional)
✅ How to optimise Google Ads for NET profit
✅ Quick tactical fixes you can implement today

Speakers

Paul Ryazanov

Founder & CEO,
MageCloud Agency 

James Ensor

Head of Sales UK
Addingwell by Didomi

Gee Kullar

Co-Founder & COO,
DataLeadr

Watch the Session

If you run ads, watch the full recording and start reclaiming your ad budget.

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