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Inside the UK’s Iconic Gin Subscription and Its Cult-like Community

What’s this live Talk about?

Ever wondered how a simple idea between friends can grow into one of the UK’s most beloved subscription brands? Join us for an inspiring conversation with John Burke, Co-Founder of Craft Gin Club, the UK’s leading gin subscription brand.

From casual gin bar visits in Spain to a memorable pitch on BBC’s Dragon’s Den, John and his co-founder Jon Hulme turned their passion for craft spirits into a thriving community of over 200,000 gin enthusiasts.

In this LiveTalk, John will share:

  • ✔️ The story of Craft Gin Club — from first idea to multi-million-pound subscription success
  • ✔️ Lessons in finding the right product-market fit 
  • ✔️ The role of subscription models in D2C and ecommerce
  • ✔️ Strategies for building a loyal community
  • ✔️ Insights on bootstrapping a business, building strong teams, and hiring the right people
  • ✔️ Key takeaways from Dragon’s Den experience
  • ✔️ Live Q&A — your chance to ask John directly

Whether you’re a founder, marketer, or simply curious about the story behind one of the UK’s most recognised subscription brands, this session is one to toast to.

Speakers

GUEST SPEAKER
John Burke
Co-Founder
Craft Gin Club

HOST
Paul Ryazanov
Co-Founder & CEO
MageCloud Agency

Craft Gin Club: Company Overview

gin subscription box
  • Founded: 2015 by Jon Hulme & John Burke
  • Specialty: UK’s leading gin subscription service, curating exclusive craft gins, mixers, and treats each month.
  • Highlight:  Featured on Dragon’s Den and grown into a vibrant community of 200,000+ members, celebrating small-batch distilleries and premium British craftsmanship.

Watch the Session

Turn your subscription into a movement. Turn your followers into lifelong fans.
Watch the replay now.

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