What’s this live Talk about?
Ever wondered how a simple idea between friends can grow into one of the UK’s most beloved subscription brands? Join us for an inspiring conversation with John Burke, Co-Founder of Craft Gin Club, the UK’s leading gin subscription brand.
From casual gin bar visits in Spain to a memorable pitch on BBC’s Dragon’s Den, John and his co-founder Jon Hulme turned their passion for craft spirits into a thriving community of over 200,000 gin enthusiasts.
In this LiveTalk, John will share:
- ✔️ The story of Craft Gin Club — from first idea to multi-million-pound subscription success
- ✔️ Lessons in finding the right product-market fit
- ✔️ The role of subscription models in D2C and ecommerce
- ✔️ Strategies for building a loyal community
- ✔️ Insights on bootstrapping a business, building strong teams, and hiring the right people
- ✔️ Key takeaways from Dragon’s Den experience
- ✔️ Live Q&A — your chance to ask John directly
Whether you’re a founder, marketer, or simply curious about the story behind one of the UK’s most recognised subscription brands, this session is one to toast to.
Speakers
Craft Gin Club: Company Overview
- Founded: 2015 by Jon Hulme & John Burke
- Specialty: UK’s leading gin subscription service, curating exclusive craft gins, mixers, and treats each month.
- Highlight: Featured on Dragon’s Den and grown into a vibrant community of 200,000+ members, celebrating small-batch distilleries and premium British craftsmanship.
Live Talk Details & Registration
📅 Tuesday, 11 November 2025 | 2:00 pm GMT
Register for the Live Talk to receive a reminder and access the recording afterward:
Can’t join us live?
You can catch the replay anytime on YouTube:
🔗 Watch the livestream here afterward
Need Specific, Targeted Advice For Subscription Business?
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