Turning Migration Into Momentum: Lessons from a Dual Website Migration
Guadalupe Peralta-Agüero
Head of Marketing & E-Commerce | Keswick Flooring
Guadalupe is a digital marketing leader with 10+ years of experience across SEO, Paid Media, Affiliates, UX, CRO, and Analytics. She’s held senior roles at UK Flooring Direct and Helping Hands Homecare, and previously worked at Google advising SMBs on performance marketing.
Website migrations are often seen as risky for SEO, but Guadalupe Peralta-Agüero shows how they can become a growth lever.
In this session, she shares the strategic roadmap behind the dual-site migration of UK Flooring Direct, which not only preserved performance but accelerated it.
From meticulous SEO-safe planning to post-migration optimisation, Guadalupe explains how data, UX alignment, and CRO tactics transformed a complex technical challenge into a commercial win.
Watch the Session
In this session, Guadalupe reveals how a dual-site migration turned risk into growth, sharing practical SEO, UX, and CRO strategies.
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