EcommerceCamp + SuperPayments Workshop London 2025
In August, we held a power-packed half-day workshop hosted in partnership with Super Payments.
Super Payments is revolutionising online payments by eliminating transaction fees for businesses and offering instant cashback to customers. It’s fast, secure, and designed to help everyone save more and earn more.
We’ve covered what’s working right now to boost traffic, track smarter, and turn browsers into buyers: SEO, CRO, and PPC.
- Smarter payment flows that convert
- SEO strategies that drive traffic on autopilot
- AI-powered PPC tactics that protect your budget
- A step-by-step CRO playbook you can use immediately
We couldn’t be happier with the outcome, thanks to our incredible speakers & attendees!
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Please join our community to get an update about upcoming events and workshopsLive from Ecommerce Camp London: Workshop Stream
You can watch the entire workshop as it happened.
Expect actionable insights, real-world examples, and expert-led advice that you can immediately apply to your store.
If you want to stop guessing and start growing, this one’s for you.
Because these insights go way beyond what you’ll find on Google – and we want you to hear them.
Ecommerce Camp London 2025 Workshop Recap & Materials
EXPERT SESSION #1
How Smarter Payments Can Drive More Sales - Super Payments
With a strong presence in the payments ecosystem, she has led numerous initiatives aimed at boosting e‑commerce performance through smoother, more effective payment journeys.
Alison Garvie
Enterprise Executive | Super Payments
Alison is specialising in optimising checkout experiences and driving conversion improvements.
EXPERT SESSION #2
Mastering SEO: Dominate Google Organic Search
With over 20 years of experience, Paul helps brands scale through data-driven development, SEO, and conversion optimisation. At this session, learn how to drive serious organic traffic with modern SEO strategies – from planning site structure and keyword research to optimising content for search intent.
Led by an SEO expert, this workshop gives you actionable tactics backed by real-world e-commerce case studies.
Paul Ryazanov
CEO | MageCloud Agency
Paul has been helping ecommerce brands unlock hidden performance by diagnosing analytics issues and applying smart, scalable fixes across Magento, Shopify, and custom platforms.
EXPERT SESSION #3
Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance
It’s time to optimise your product feed and campaigns for NET profit, using automation, AI, and smart performance logic inspired by leading approaches like DataLeadr.
What you’ll learn:
- Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
- Step-by-step server-side implementation and setup tips
- How to optimise your product feed for maximum relevance and visibility
- How to build and scale a profit-based bidding strategy
- How to run A/B tests on your product feed and creative combinations
- Strategies to prevent budget waste across your ad accounts
- How to use AI-driven insights to dynamically adjust bidding, structure, and placements
- Case study: what changes when accurate tracking meets automated optimisation
EXPERT SESSION #4
CRO: The How-To Guide for What to Do, When to Do It, and What to Expect
Everyone in your team has an opinion on what needs to change on your site to turn the needle.
But how do you get from a bunch of ideas that sit in a spreadsheet to a CRO process that sees customers buying, buying more, and buying again?
In this workshop, Adam will deliver a takeaway-packed session on how brands can take real action on improving their site and will provide free resources to help attendees start making improvements to their site immediately.
Adam Pearce
Co-Founder | Blend Commerce
Adam Pearce is the co-founder of Blend Commerce, the Shopify CRO agency that helps brands get customers to Buy Now, Buy More, and Buy Again. Adam and his team take a practical but accessible approach to CRO, and have worked with over 300 brands since 2017.
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
