Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance
This session delves into how to optimize your product feed and campaigns for net profit, utilizing automation, AI, and performance-driven logic inspired by leading approaches, such as DataLeadr.
You’ll uncover why client-side tracking is broken (and how to fix it with server-side GTM, Meta CAPI, and GA4), get step-by-step setup tips, and learn how to optimise your product feed for relevance and visibility.
The talk also covers building a profit-based bidding strategy, running A/B tests on feeds and creatives, preventing budget waste across accounts, and leveraging AI-driven insights to adjust bidding, structure, and placements dynamically.
A real-world case study shows the transformative impact of accurate tracking paired with automated optimisation.
Watch the Session
In this session, Gee shares how to optimise campaigns for profit, not just revenue, with server-side tracking, AI-driven bidding, and smart feed optimisation strategies.
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