Influencer marketing has become a powerful force in e-commerce, transforming how brands connect with consumers. By partnering with social media influencers, businesses can tap into engaged audiences who trust these personalities’ recommendations.
As influencers share their experiences with products, they create relatable content that resonates with their followers, making it easier for brands to reach potential customers in a crowded digital marketplace. In a world where authenticity is key, influencer marketing is revolutionizing the way we shop online.
Influencer marketing strategy by Orbis & cbsocial
ORBIS Lifestyle launched in early 2023, entering the highly competitive Italian health supplements market. They scaled to six figures within six months, leveraging Meta ads and strategic influencer partnerships, introducing a co-branded supplement that resonated deeply with their audience.
Pietro Pelizzari
Managing Director | Orbis Lifestyle
Pelizzari has been pivotal in ORBIS Lifestyle’s growth, using social media and targeted ads to boost revenue and brand awareness, driving substantial returns under his leadership.
Watch the Session
In this session, Pietro shares how they navigated brand positioning in a crowded space, effectively used influencer marketing, and grew their presence, highlighting successes and key learnings from our journey.
Key Takeaways
Influencer marketing is essential for e-commerce as it leverages the trust and reach of social media personalities to promote products effectively. Consumers often rely on recommendations from influencers, making this strategy a powerful tool for brand awareness and credibility.
Moreover, influencer marketing showcases products through relatable content, fostering community and connection. In a competitive market, it can differentiate a brand, leading to increased sales and lasting customer loyalty.
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Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
