Stuck in a job that doesn’t excite you? Struggling to find work-life balance.
Dream of starting your own business?
This is the story you need to hear.
Date & Venue:
→ Wednesday, 6 August 2025 | 10:00 BST 🇬🇧
→ On-Air Webinar
Join us for a live conversation with the founder of Fridja — a true solo entrepreneur who built a business from scratch, took it to Dragons’ Den, and navigated the rollercoaster of growth, funding, and global expansion.
Whether you’re starting solo, bootstrapping, or considering your first investor pitch, this talk will provide you with the unfiltered insights you won’t find elsewhere.
Speakers
Fridja: Company Overview
- Founded: May 2010 by Ben Fridja in London 🇬🇧
- Specialty: Designing and selling home appliances – notably powerful handheld clothes steamers and masticating juicers.
- Dragons’ Den: In 2015, Ben appeared on BBC’s Dragons’ Den, securing a deal with Deborah Meaden and Nick Jenkins for £70,000.
What’s this live Talk about?
This isn’t just another startup story. It’s the raw, real one-man business journey of:
✔️ Turning a simple idea into a real product
✔️ Building the website and brand solo
✔️ Launching into the market without a team
✔️ Pitching – and landing a deal – on Dragons’ Den [His pitch impressed the panel]
✔️ Managing operations hands-on, from customer service to logistics
✔️ Opening a warehouse in Germany to scale internationally
✔️ Moving the business to Dubai and securing further investments
Whether you’re bootstrapping or eyeing your first round, this is your behind-the-scenes look at what investment means for a founder.
We’re going to ask the real questions:
✔️ What’s it like to take investment as a solo founder?
✔️ What changed for better… or worse?
✔️ And would he do it again?
It’s going to be real, raw, and honest – an inspiring talk packed with lessons you won’t want to miss.
Join us & Get Ready to Be Inspired
Raw stories. Real lessons. Just insights that work – live with industry doers!
Need Specific, Targeted Advice For Your Store?
Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
