Scaling an International Ecommerce Brand with Viral Content & PR
Jennifer Bailey
Founder | Calla Shoes
Jennifer Bailey is the founder and owner of Calla Shoes, a company specialising in stylish and comfortable footwear tailored for women with bunions.
“Building a global brand doesn’t have to mean breaking the bank on ads. At Calla Shoes, we proved it: starting with a niche audience, we grew into an international powerhouse with customers in over 90 countries — all while keeping our ad spend lean, just viral content.
Strategic press coverage and viral content. In just one year, we skyrocketed our Instagram following from 15K to 180K, landed features in top-tier publications like The Independent and Cosmopolitan, and successfully expanded into the U.S. market — all without the deep pockets of big brands.
Join me to discover:
- How to craft viral content that builds brand awareness (without feeling gimmicky);
- The power of PR: securing media features that drive real revenue;
- Lessons from scaling internationally while keeping marketing costs low.
Whether you’re a founder or marketer, this session will equip you with the strategies to think bigger, grow smarter, and make an impact — without overspending.
Watch the Session
In this session, Jennifer shares how Calla Shoes scaled globally using viral content and PR, growing fast without big ad budgets. Perfect for founders and smart marketers.
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