Albie Attias, a seasoned ecommerce expert, holds the position of Managing Director at Evaris Solutions Ltd and serves as an accomplished mentor at Ecommerce Camp.
With a Chemistry degree in hand and a year’s experience in the chemical industry, he embarked on a three-year journey in field sales, gaining valuable insights in both retail and wholesale sectors while crisscrossing the UK. A brief stint as an analyst programmer followed, sharpening coding skills in the midst of the Y2k bug challenge. The new millennium brought an exciting opportunity to build and launch an ecommerce store for a growing IT distribution firm, tapping into his early internet adoption since the 1990s.
For the past 22 years, his career has revolved around ecommerce. He has successfully launched multiple ecommerce stores for various brands, scaling them into multi-million pound businesses. This achievement wasn’t a solo effort; he assembled and trained in-house teams and forged fruitful partnerships with marketing and technology specialists along the way.
While most of his ecommerce journey has been client-side, he spent four years at a leading digital agency, assisting some of Europe’s most successful retailers with their online strategies and ecommerce propositions. In 2022, he took the helm of The IT Bay, a rapidly growing online store selling technology, electronics, and office IT products throughout the UK.
Outside of his professional life, he enjoys chauffeuring his two boys, quality time with his spouse, football, cooking, and exploring the world through travel.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Be the chess player, not the chess piece.
