6 Key Moments that Helped Move Dance Become #1 in a Niche
Robin Gillyon
Managing Director | Move Dance
Robin is the Managing Director of Move Dance, a leading dancewear retailer headquartered in Manchester, offering more than 40 brands, including in-house labels. Founded in 2007, the company has grown into one of Europe’s largest providers of dance apparel, shoes, and performance wear
Robin Gillyon, Managing Director at Move Dance, shares six high-impact strategies that helped the brand become the leading dancewear retailer in the UK and beyond.
From leveraging Google Ads for early growth to expanding internationally, optimising delivery and fulfilment, building a loyal team, and preparing for peak seasons like Black Friday, Robin provides practical, battle-tested insights.
This punchy, insight-packed session gives entrepreneurs fast takeaways and honest lessons on scaling a niche eCommerce business into category leadership.
Watch the Session
In this session, Robin shares six proven strategies for building a niche eCommerce brand into a market leader, with practical tips on growth, fulfilment, and team culture.
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