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10 Lessons From 10 Years in Ecommerce

Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

Elliot Bishton
Founder | Engravers Guild of London

Elliot is the Founder of an award-winning online retail group specialising in jewellery, gifts and accessories across brands including Engravers Guild of London, Lovelox, Clewley, and Myri.

Elliott launched his internet business a decade ago and has grown it into a £4m company.

In this session, he shares the key tips and tricks that helped him achieve success, while also flagging common pitfalls to avoid.

He breaks down the main revenue-driving channels, offering a transparent look at what truly moved the needle, and reflects on the mindset shifts that both supported and challenged his journey.

Packed with real-world lessons, his talk gives entrepreneurs a clear view of what it really takes to scale.

Watch the Session

In this session, Elliott shares how he grew his internet business into a £4m company, revealing revenue drivers, pitfalls to avoid, and the mindset behind his success.

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