Ecommerce Camp Birmingham
After the incredible success of our previous events in Manchester and Chester, we decided to bring Ecommerce Camp to Midlands and hold Ecommerce Camp Birmingham!
On October 24th, 2024, ecommerce innovators, business leaders, and digital enthusiasts visited our intensive ecommerce and marketing day – Ecommerce Camp Birmingham. We couldn’t be happier with the outcome, thanks to our incredible speakers & attendees!
Newsletter
Please join our community to get an update about upcoming events and workshopsThe Heartfelt Thanks
We would love to take a moment to extend our heartfelt gratitude to everyone who joined us. Your enthusiasm, engagement, and passion for ecommerce were truly inspiring.
A special thanks to our speakers and panelists. Feel free to explore all the presentations from our speakers below.
And, of course, a heartfelt thank you to you, our amazing attendees, and your feedback.
Ecommerce Camp Birmingham Recap & Materials
SESSION #1
How to get 1.7M followers on TikTok and Built A £7.5 Million Fashion Business
Luxe Collective is now gaining much attention as a company recently featured on Dragon’s Den, securing Steven Bartlett as an investor.
However, the most inspiring part of their story is how they grew their TikTok channel to over 1.7M followers, which put them on the map. In his talk, Oliver Millar will cover how to successfully manage TikTok, what a TikTok shop looks like, and how to engage your content with a social media audience.
Oliver Millar
COO | Luxe Collective
Oliver oversees operational strategy and ensures the company’s processes are efficient and scalable. With his leadership, Luxe Collective continues growing as a prominent luxury market player.
SESSION #2
Guide to Blended Photography using AI
Mark Wilman, a former photographer, now uses his skills to improve the presentation of products in his online furniture business. AI is changing the photographic landscape, especially in e-commerce. AI helps automate tasks like editing and creating product images, making the process faster while keeping quality high. Mixing AI technology with human creativity to help generate the best results and save money.
Mark Wilman
Owner | Where Saints Go
With a passion for design and craftsmanship, Mark leads the company in curating high-quality, stylish pieces that cater to customers looking for individuality in their interiors.
Katrina Ellerton
Ecommerce Manager | Where Saints Go
Katrina is a driven eCommerce Manager with over eight years of experience in the industry with a strong proven track record of success.
Ecommerce Camp Birmingham Networking & Expert Tables
Attendees had the opportunity to engage with industry experts at dedicated tables for insightful discussions and personalized advice.
Klaviyo: Essential Tips for Black Friday Email Marketing
Klaviyo is a marketing automation platform for eCommerce, helping brands deliver personalized email and SMS campaigns to boost engagement and sales through data-driven customer insights.
Nosto: Guide to Category Merchandising
Nosto is an eCommerce personalization platform that empowers brands to deliver tailored shopping experiences through AI-driven product recommendations, content personalization, and dynamic targeting, all to increase engagement and conversions.
Blink: Making Shopify SEO 20x faster with Macaroni
SESSION #3
Influencer marketing done right: from 0 to 6 figures
“ORBIS Lifestyle launched in early 2023, entering the highly competitive Italian health supplements market. We scaled to six figures within six months, leveraging Meta ads and strategic influencer partnerships, introducing a co-branded supplement that resonated deeply with our audience.
I’ll share how we navigated brand positioning in a crowded space, effectively used influencer marketing, and grew our presence, highlighting successes and key learnings from our journey. “
Pietro Pelizzari
Managing Director | Orbis Lifestyle
Pelizzari has been pivotal in ORBIS Lifestyle’s growth, using social media and targeted ads to boost revenue and brand awareness, driving substantial returns under his leadership.
PANEL DISCUSSION
Black Friday: Tips and Tricks to Help You Prepare
Our speakers enjoyed sharing insights and answering your questions. We hope you found it valuable and inspiring for your future campaigns!
Eugene Ole
CEO | DroiX
Under his leadership, DroiX has become a trusted name in delivering cutting-edge solutions that enhance everyday tech experiences.
Tom Mcilvenny
Director | Avenue 85
Tom is the Director of Avenue 85, where he leads with a focus on driving innovation and delivering top-tier solutions.
Roger Firth
Director | A&E Leisure
When Roger started the business, it had a modest monthly revenue of £5,000, which grew into an impressive £4 million per year, fueling A&E Leisure’s ongoing success.
SESSION #4
Building ecommerce business in healthcare: full of challenges & opportunities
The pharmacy business, particularly online, comes with a lot of regulations.
Pharmacy Prime started in 2019 on Amazon and eBay and recently launched its online store on Shopify in late 2023. In just over a year, it has surpassed £1M in online sales through its website. Pharmacy Prime recently launched an ‘Online Clinic’ where people can access prescription medication treatments.
Vinay, the eCommerce Lead, will share the story behind this digital transformation, covering regulations, product, and service offering expansion, and UI/UX improvements.
Vinay Panchal
Ecommerce Manager | Pharmacy Prime
Vinay focuses on streamlining digital operations and enhancing the customer experience, driving ecommerce growth in the competitive pharmaceutical industry.
SESSION #5
10 Must-Do Tasks for E-commerce Development & Marketing Success
“We analyze around 20 clients a month and notice a common pattern in tasks that eCommerce managers or business owners overlook.
We’re going to open our secret ‘Pandora’s box’ of what you should be focusing on when managing your eCommerce website on a month-to-month basis, including key questions to ask your development or marketing vendors.”
Paul Ryazanov
CEO | MageCloud
Seasoned ecommerce analyst and consultant with a remarkable 14-year track record, speaker at Conversion Conference, PubCon, CloudCon, and SFIMA-PubCon.
PANEL DISCUSSION
"Ask me anything" panel with our experts
Our attendees had a chance to explore trends, gain valuable advice, and discuss innovative solutions directly with our knowledgeable panel.
Richard Tanner
Executive Chairman | Outdoor 365 Group
Richard acquired Outdoor365 group ten years ago then started Farrar-tanner a couple of years later and has since grown F&T to £7 million turnover, including over £2 million of international sales.
Peter Bradshawe
CEO | Speeds Healthcare
Peter Bradshawe has taken on the role of CEO at Speeds Healthcare. As the company embarks on its next chapter, Peter, who has been with Speeds for 13 years, brings both operational expertise and a pharmacist’s insight to the role.
Networking & discussion
After the workshop, attendees had an amazing time networking with industry experts and fellow business owners, exchanging insights, and building valuable connections.
While many memorable moments were captured, some photos are best kept private—after all, afterparties always bring out the most candid and lively celebrations!
Ecommerce Camp Birmingham Partners
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
