Instore experiences and ecommerce: omnichannel retailing in 2025
Robert Simpson
Retail & Operations Director | guitarguitar
Robert oversees retail and operations at guitarguitar, the UK’s largest guitar retailer, attracting 1.1 M website visitors. He manages 6 retail stores across the UK, leading operations, branch management, and the ecommerce team to drive growth and enhance customer experience.
The lines between in-store and e-commerce aren’t just blurring — they’re disappearing. In 2025, the retailers who get omnichannel right will win big, whether they’re new to retail, looking to expand into physical stores, or already experienced in the space.
Join me to discover:
- How immersive in-store experiences drive online conversions (and vice versa);
- What customers expect from omnichannel shopping (hint: it’s more than just a slick website);
- The must-have tactics, tools, and touchpoints to create seamless shopping journeys;
This is the session for you if you want to turn browsers into buyers — wherever they are.
Watch the Session
In this session, Robert shares actionable strategies for creating seamless in-store and ecommerce experiences that drive sales across every channel.
Need Specific, Targeted Advice For Your Store?
Whether you’re embarking on your first steps into the world of e-commerce or already running an established business, don’t hesitate to contact us. Our dedicated team is here to provide unwavering support and assistance throughout your entire journey.
