Ecommerce Camp Birmingham 2025
After the incredible success of our previous events in Manchester, Chester, and Birmingham, we decided to bring Ecommerce Camp to Birmingham once again – Ecommerce Camp Birmingham 2025!
On May 9th, 2025, e-commerce innovators, business leaders, and digital enthusiasts eager to explore the latest trends, strategies, and tools to drive success in 2025 and beyond visited Ecommerce Camp Birmingham 2025, our intensive e-commerce and marketing day.
We couldn’t be happier with the outcome, thanks to our incredible speakers & attendees!
Newsletter
Please join our community to get an update about upcoming events and workshopsLIVE from Ecommerce Camp 2025
You can watch the entire day as it happened — we decided to go live at the last minute!
The schedule shifted slightly, but for good reason: our speakers were incredible, and we couldn’t bring ourselves to cut them off.
The Heartfelt Thanks
We want to take a moment to extend our heartfelt gratitude to everyone who joined us. Your enthusiasm, engagement, and passion for ecommerce were truly inspiring.
A special thanks to our sponsors: Yotpo, Corefinity, Sansec, and MageCloud.
We’re incredibly grateful to our amazing speakers and esteemed roundtable experts. [You can find the presentations and video recording in the Materials section below.]
And, of course, a heartfelt thank you to our amazing paparazzi team who captured the best and most amusing moments below.
If you’d like to relive the wonderful moments, you can check out the event photos on Google Photos. Feel free to share anything that resonates with you.
Ecommerce Camp Birmingham 2025 Recap & Materials
SESSION #1
Using YouTube for Business Growth: How to Create, Engage, and Entertain Your Audience
Starting from zero subscribers and promoting one of the least “sexy” products, Jonathan launched a YouTube channel and grew it to 150K subscribers.
Jonathan shares his journey—from the very beginning to leveraging AI and multiple languages for massive growth.
Jonathan Shone
Managing Director | Shadow Foam
Jonathan has led the company since its founding in 2012. With an engineering background and leadership experience at Ornua and Morrisons, he drives operational strategy, ensuring efficiency and scalability.
SESSION #2
Instore experiences and ecommerce: omnichannel retailing in 2025
“Buying a guitar isn’t just a transaction—it’s an experience. At guitarguitar, the UK’s biggest guitar retailer, we see it all the time: a customer falls in love with a guitar in-store but buys it online that night. Or they spend hours researching online, then walk in knowing exactly what they want—or at least what they think they want!
The lines between in-store and e-commerce aren’t just blurring—they’re disappearing. In 2025, the retailers who get this right will win big—whether they’re new to retail, looking to expand into physical stores, or already experienced in the space.
This is the session for you if you want to turn browsers into buyers—wherever they are.”
Robert Simpson
Retail & Operations Director | guitarguitar
Robert oversees retail and operations at guitarguitar, the UK’s largest guitar retailer, attracting 1.1 M website visitors. He manages 6 retail stores across the UK, leading operations, branch management, and the ecommerce team to drive growth and enhance customer experience.
SESSION #3
Expanding Beyond Borders: Strategies for International Sales Growth
Starting from a local market and expanding into international sales, Richard has successfully navigated the complexities of global business growth.
Richard shares his journey — from tackling market entry challenges to leveraging the right platforms and tools for seamless international expansion.
If you’re looking to expand your business internationally or optimise your global sales strategy, this session is a must-attend!
Richard Tanner
Executive Chairman | Outdoor 365 Group
Richard acquired Outdoor365 group ten years ago then started Farrar-tanner a couple of years later and has since grown F&T to £7 million turnover, including over £2 million of international sales.
ROUND TABLES
Workshop Session #1
What a fantastic day at our interactive roundtable workshops!
We brought together industry-leading speakers and experts for six focused 30-minute sessions covering everything from UI/UX Design to Email Marketing — all designed to give ecommerce professionals personalized, actionable advice.
Attendees had the unique chance to:
- Dive deep into UI/UX improvements that boost conversions
- Discover SEO tactics to grow organic traffic.
- Get hands-on guidance on web development.
- Master Google Ads and Social Ads strategies.
- Optimise email marketing campaigns for better engagement.
SESSION #4
Scaling from 0 to a Full-Size ecommerce Business: Mistakes and Wins
I started with various ideas, such as selling navigation systems and furniture products. Over the years, I have learned valuable lessons from every mistake.
In this session, we walk through my original business ideas and explore how to push your own business forward with a minimal budget.
These business mistakes became the foundation for the success of Happy Gentleman.
Ivan Dobrev
Founder | Happy Gentleman
Started eCommerce journey in 2016 with various projects and companies. After three years of failure, launched Happy Gentleman as a dropshipping business.Today, Happy Gentleman serves 50,000 users, generates 100K monthly traffic, and is focused on expanding into the European and United States markets.
SESSION #5
25 Years on the Digital Rails: 10 Lessons I’ve Learned in Ecommerce
What do model trains and global ecommerce have in common? More than you might think.
Since launching Hatton’s Model Railways online in the dial-up days of the late ’90s, I’ve spent over two decades riding the highs, lows, and unexpected turns of online retail. I’ve learned a thing or ten about building an ecommerce business in a niche market.
If you want real-world ecommerce insights from the long haul, hop aboard — this session is for you.
Richard Davies
Managing Director | Hatton’s Model Railways Ltd
Richard Davies is the Managing Director of Hatton’s Model Railways Ltd, a pioneering ecommerce family business that served a global community of railway enthusiasts for over 25 years. Under his leadership, Hatton’s transformed from a small family business into a respected online retail brand — before closing its doors in 2024 due to market shifts.
SESSION #6
Scaling an International Ecommerce Brand with Viral Content & PR
“Building a global brand doesn’t have to mean breaking the bank on ads. At Calla Shoes, we proved it: starting with a niche audience, we grew into an international powerhouse with customers in over 90 countries — all while keeping our ad spend lean.
The secret?
Strategic press coverage and viral content. In just one year, we skyrocketed our Instagram following from 15K to 180K, landed features in top-tier publications like The Independent and Cosmopolitan, and successfully expanded into the U.S. market — all without the deep pockets of big brands.
Whether you’re a founder or marketer, this session will equip you with the strategies to think bigger, grow smarter, and make an impact — without overspending.
Jennifer Bailey
Founder | Calla Shoes
Jennifer Bailey is the founder and owner of Calla Shoes, a company specialising in stylish and comfortable footwear tailored for women with bunions.
ROUND TABLES
Workshop Session #2
And the best part? Everyone got to ask questions, share their business challenges, and receive tailored feedback directly from the experts.
Swipe through the photos to see the energy and collaboration in action! It was incredible to witness so many entrepreneurs and marketers leave with fresh ideas and clear strategies to elevate their ecommerce success.
Missed out? Stay tuned for upcoming events where we’ll make sure you get a seat at the table!
Event Sponsors
Yotpo is a retention marketing platform for ecommerce brands.
Corefinity is a fully managed cloud hosting provider for Magento and Shopware.
Sansec is ecommerce security expert protecting Magento and Adobe Commerce merchants.
Benefits of Attending Ecommerce Camp Birmingham 2025
- Learn from industry experts: Our speakers are experienced ecommerce professionals who have a deep understanding of the industry and can provide you with valuable insights and practical advice.
- Gain new perspectives: Ecommerce Camp Birmingham brings together business owners and managers from a variety of industries and backgrounds, providing you with the opportunity to learn from your peers and gain new perspectives on ecommerce best practices.
- Stay up-to-date on industry trends: The ecommerce industry is constantly evolving, our conference will keep you informed and up-to-date on the latest developments in ecommerce.
- Network with other professionals: Ecommerce Camp Birmingham provides a great opportunity to network with other business owners and managers in the ecommerce industry. By building relationships with your peers, you can gain new insights and opportunities for growth.
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
