Ecommerce Camp Birmingham 2025
After the incredible success of our previous events in Manchester, Chester, and Birmingham, we’re thrilled to bring Ecommerce Camp Birmingham 2025!
This event is designed for ecommerce innovators, business leaders, and digital enthusiasts eager to explore the latest trends, strategies, and tools that will drive success in 2025 and beyond.
Whether you’re looking to boost your online sales, refine your customer experience, or connect with industry experts, Ecommerce Camp Birmingham is where it all happens.
Key Highlights:
- 6 industry-led sessions sharing exclusive insights
- 2 fireside chats for Q&A with top ecommerce professionals
- Networking with fellow ecommerce business owners
- Practical, actionable strategies for scaling your brand
Date & Venue:
→ Fri, 9 May 2025 09:00 – 17:00 BST
→ Park Regis Birmingham, 160 Broad Street Birmingham B15 1DT
Event Sponsors
Security Partner — Sansec
Sansec is a leading expert in eCommerce security, helping Magento and Adobe Commerce merchants avoid cyber threats. Trusted by global brands, forensic investigators, and law enforcement, Sansec provides cutting-edge technology to protect against hacks, ensuring secure online transactions and data integrity.
Ecommerce Camp Birmingham Agenda
NOTE: The final schedule will change closer to the event date.
09:00 – 09:45
Registration and morning coffee
Enjoy your morning talking to other business owners. Grab a coffee and relax.
09:45 – 10:00
Welcome and introduction to Ecommerce Camp Birmingham
10:00 – 10:30 | SESSION
Using YouTube for Business Growth: How to Create, Engage, and Entertain Your Audience
Jonathan Shone
Managing Director | Shadow Foam
Jonathan has led the company since its founding in 2012. With an engineering background and leadership experience at Ornua and Morrisons, he drives operational strategy, ensuring efficiency and scalability.
Starting from zero subscribers and promoting one of the least “sexy” products, Jonathan launched a YouTube channel and grew it to 150K subscribers.
Jonathan will share his journey—from the very beginning to leveraging AI and multiple languages for massive growth.
Come and learn how to:
- Find ideas for new video content;
- Produce videos without being a professional editor;
- Create a content plan and maintain consistent audience engagement;
- Use YouTube for SEO;
- Repurpose content across social media and achieve 11M views and 1.1M likes on TikTok.
10:30 – 11:00 | SESSION
Instore experiences and ecommerce: omnichannel retailing in 2025
Robert Simpson
Retail & Operations Director | guitarguitar
Robert oversees retail and operations at guitarguitar, the UK’s largest guitar retailer, attracting 1.1 M website visitors. He manages 6 retail stores across the UK, leading operations, branch management, and the ecommerce team to drive growth and enhance customer experience.
“Buying a guitar isn’t just a transaction—it’s an experience. At guitarguitar, the UK’s biggest guitar retailer, we see it all the time: a customer falls in love with a guitar in-store but buys it online that night. Or they spend hours researching online, then walk in knowing exactly what they want—or at least what they think they want!
The lines between in-store and e-commerce aren’t just blurring—they’re disappearing. In 2025, the retailers who get this right will win big—whether they’re new to retail, looking to expand into physical stores, or already experienced in the space.
Join me to discover:
- 🔥 How immersive in-store experiences drive online conversions (and vice versa);
- 🔥 What customers really expect from omnichannel shopping (hint: it’s more than just a slick website);
- 🔥 The must-have tactics, tools, and touchpoints to create seamless shopping journeys;
If you want to turn browsers into buyers—wherever they are—this is the session for you.”
11:00 – 11:30
Networking Coffee Break & Expert Tables
Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalized advice.
11:30 – 12:00 | SESSION
Topic: TBA
12:00 – 13:00 | SESSION
Workshop Session #1
13:00 – 14:00
Lunch, networking & tools demo
- Enjoy the amazing catering menu from Park Regis Birmingham.
- Make sure you catch up with all the speakers and connect with as many business owners as possible.
- Continue your day by checking out some recent updates from Ecommerce Camp sponsors.
14:00 – 14:30 | SESSION
Scaling from 0 to a Full-Size ecommerce Business: Mistakes and Wins
Ivan Dobrev
Founder | Happy Gentleman
Started eCommerce journey in 2016 with various projects and companies. After three years of failure, launched Happy Gentleman as a dropshipping business.Today, Happy Gentleman serves 50,000 users, generates 100K monthly traffic, and is focused on expanding into the European and United States markets.
I started with various ideas, such as selling navigation systems and furniture products. Over the years, I have learned valuable lessons from every mistake.
In this session, we will walk through my original business ideas and explore how to push your own business forward with a minimal budget.
These business mistakes became the foundation for the success of Happy Gentleman.
We are gonna cover:
1) How to optimize eCommerce processes and reduce costs
2) How to leverage situational marketing
3) How to successfully enter the U.S. and European markets.
14:30 – 15:00 | SESSION
How we unlocked 20% profit in a competitive niche
Elliot Bishton
Founder | Engravers Guild of London
Founder of award-winning online retail group specialising in jewellery, gifts and accessories across brands including Engravers Guild of London, Lovelox, Clewley and Myri.
Ecommerce may be presented in the media as a goldmine. Still, the reality is far more challenging—many of the biggest online retailers are operating at a loss, making it incredibly difficult for smaller players to carve out profitability.
High customer acquisition costs, intense competition, and shrinking margins mean that simply selling online doesn’t guarantee success. However, there are still opportunities to turn a profit if you can identify and leverage your key profit drivers.
This talk looks at how to orientate your business towards profit above all else, especially for bootstrapped businesses which don’t have the luxury of someone else’s deep pockets.
15:00 – 15:30
Networking Coffee Break & Expert Tables
Recharge with a coffee break and engage with industry experts at dedicated tables for insightful discussions and personalized advice.
15:30 – 16:30 | SESSION
Workshop Session #2
16:30 – … | NETWORKING
Relaxed Networking in a PUB nearby
This is the perfect opportunity to unwind, connect with fellow attendees, and build new relationships in a casual setting. Grab a drink, share ideas, and make the most of this informal networking experience!
Join us & Get Ready to Be Inspired
Join us, learn from the best, and be part of the ecommerce revolution!
Benefits of Attending Ecommerce Camp Birmingham 2025
- Learn from industry experts: Our speakers are experienced ecommerce professionals who have a deep understanding of the industry and can provide you with valuable insights and practical advice.
- Gain new perspectives: Ecommerce Camp Birmingham brings together business owners and managers from a variety of industries and backgrounds, providing you with the opportunity to learn from your peers and gain new perspectives on ecommerce best practices.
- Stay up-to-date on industry trends: The ecommerce industry is constantly evolving, our conference will keep you informed and up-to-date on the latest developments in ecommerce.
- Network with other professionals: Ecommerce Camp Birmingham provides a great opportunity to network with other business owners and managers in the ecommerce industry. By building relationships with your peers, you can gain new insights and opportunities for growth.
Ecommerce Camp sponsorship package
2) announcements about being a headline sponsor on the shows
3) information + logo on the event page
During event:
1) bring your branding – rollups, merchandising, etc
2) host a round table during workshop sessions – share e-commerce insights, your tools, demo, speak with e-commerce business owners face to face
3) announcements about being a sponsor of the event
Interested? Let’s discuss:
Need specific, targeted advice for your store?
Whether you need any help with your ecommerce business, want to inquire about our mentorship programs, or need assistance with a technical issues – just get in touch!
